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Jeanjean and Laroche becomes Advini

Some time ago we wrote that Laroche, the big wine producer based in Chablis, created by Michel Laroche, has been bought by the even bigger producer Jeanjean based in Languedoc, and that the merged company will get a new name.

The new name has now finally been revealed: Advini.

Jeanjean is perhaps not a familiar name for many readers but the group includes, in addition to Laroche, names such as Ogier, Rigal, Gassier, Cazes, and Antoine Moueix.

This post is also available in: Swedish

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One Response to Jeanjean and Laroche becomes Advini

  1. Philippe HUGON March 4, 2010 at 02:13 #

    and the size (if it matters;-)) of their stand at vinisud was huge! http://twitpic.com/14qb5o

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