Swedes can now purchase Italian wines from Vino.com, an e-commerce company founded in 2014 by four Italian friends with a shared passion for wine and digital innovation.
The company is today Italy’s largest player in online wine sales and is active in 13 European markets. And now they are investing in Sweden, where online sale of wine is permitted if the buyer is in the EU but outside of Sweden.
Vino.com has recruited Sarah Djerf, who has extensive experience working with wine and communication, both in Sweden and Italy.
Sarah believes that Vino.com can attract more Swedes to discover alternatives to Systembolaget, the monopoly store. “We make it easy, legal and enjoyable to open the door to new taste experiences,” she tells BKWine Magazine.
Selected bottles from all over the world complement the large selection of Italian wines. The Swedish entrepreneur Anders Skeini who has previously founded the billion-dollar company Jacobi Carbons is chairman. He lives in Florence, where Vino.com is also headquartered.
The company sells around three million bottles of wine annually and believes that Sweden could become an essential market for the company in the future. The Swedes are already very fond of Italian wines.
Read more: www.vino.com
