If you want to sell wine to Sweden you will need to go through an importer. At least if you want to sell through the monopoly retail shops or to restaurants. (Another option is internet wine sales direct to consumers that does not require an importer.)
There are many, many importers in Sweden. I believe there are several hundred licenses. But only a small portion of those are actually active and an even smaller number is making any significant business. (Read my article on the biggest Swedish wine importers to know more.)
New importers constantly pop up. I recently discovered five new (or relatively new) in connection with an event on Spanish wines in Sweden.
Here are the five new that I have added to our big list of Swedish wine importers.
- Lancel, lancel.se
- Mission Wines & Spirits, missionws.se
- Robert Rask Vinhandel, robertrask.se
- Theis Vine, theis-vine.se
- Zonum, zonum.se
Do you know of any other new ones, or some that are missing on our list? Let us know!
This post is also available in: Swedish