All (?) Swedish wine importers – The List

The Swedish wine trade is split in two parts: the importers and the retailer. Retail is a monopoly and it is the Systembolaget AB company who is the monopolist, operating some 400 shops around the country. Systembolaget is owned by the Swedish state. It exists because of claimed public health concerns.

The import side is not a monopoly. We have seen the number 800 mentioned as the number of licenses for importers. It may be true or not. But only a handful are of any significance. Less than twenty importers account for the vast majority of all sales. There is a somewhat larger number that are focussed on a niche. There is also a very large number of hobby importers among the smaller companies.

There is one other way to segment the wine importers: 1) Importers selling to the monopoly, and 2) importers selling to the restaurant trade. Most are of course a mix of both but there is a significant number of importers who focus on restaurants only. Restaurants can buy directly from importers. They do not need to go through the monopoly. It is not unusual for ambitious restaurants to try and differentiate by having a wine selection that is not available in the monopoly shops.

We have put together a (no doubt incomplete) list of active wine importers: An extensive list of importers of wine to Sweden

Wine bottles in a wine shop

Wine bottles in a wine shop, copyright BKWine Photography

This post is also available in: Swedish

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One Response to All (?) Swedish wine importers – The List

  1. Marco Avanzino May 10, 2012 at 16:30 #

    Dear Sirs 

    My name is Marco Avanzino and I’m Sales Representative of some Italian prestigious wine’s cellars based in Piedmont, Tuscany ,Veneto and other Northern Italian regions.

    I would like to ask you if you are interested in starting a collaboration, adding my products( Barolo, Barbaresco, Barbera Superiore, Moscato, Nobile di Montepulciano, Brunello di Montalcino, Chianti Classico, Prosecco, Amarone della Valpolicella) to your selections of wines and spirits.

    I remain at your complete disposal for further information.
    I would be glade to meet you at your headquarters in order to introduce myself and my activity, and evaluate the possibility of a fruitful collaboration.

    Thank you for your attention,
    Best Regards, 

    Marco Avanzino
    skype: marco.avanzino
    Mura dello Zerbino,18/12b
    16122 Genoa 

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