Who would have thought the French drink so much prosecco? Or is the harsh truth that everyone drinks prosecco now?
Either way, the Italian fizz has seen a remarkable rise on the French market in recent years, especially in the major supermarket chains known as supermarchés, where most of the wine is sold. In 2024, these stores recorded a 2 million-bottle increase, bringing total prosecco sales to just over 21 million bottles. That puts it within striking distance of champagne, which sits at around 26 million bottles—though it’s facing a downward trend.
Meanwhile, the most popular crémant is crémant d’alsace, with 17.9 million bottles sold.
What explains prosecco’s success in France? It could be its price, its youthful appearance, the fact that it is often used in the hugely popular Apérol Spritz, or maybe it is simply its abundance (They make 700 million bottles of it each year. More than double the volume of champagne.)
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