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Tag Archives | gin

Two "fruity" gin and tonics

A quick 101 on making gin-and-tonic

I imagine hardly anyone needs an instruction on how to make a Gin-and-Tonic, or G-and-T. Could it be the world’s most popular drink? But there are different ways to do it. For example, in this video, they use a blood grapefruit. Personally, I prefer a slice of lemon or lime. Some use cucumbers, blueberries and […]

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Gin: Blue, Lark's, Monkey 42

The Renaissance of Gin, 4: Conclusions and Commentary, how the category and market may develop over the next 10 years

Although there has been a clear revival in the popularity of gin, and an explosion of new brands, we have seen that the impact has been limited to the premium-plus categories. New and existing customers have traded up, leaving the lower-value categories to continue to decline. There is little evidence to suggest that the renaissance […]

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Gin: Hendricks, Tanqueray

The Renaissance of Gin, 2: Production of Gin, how process variations result in different flavours

EU law defines three categories of gin:[1] “Gin” is the basic category. Flavourings, either natural or artificial, are mixed (cold compounded) with the base spirit and other approved colourings and sweeteners are added. A molasses-based spirit may be used (often cheaper), giving a softer feel. “Distilled Gin” is made by redistilling the mixture of diluted […]

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