The Concours Mondial de Bruxelles (CMB) has announced a new strategic collaboration with the Italian marketing and event company firm 5 Hats and the young Swedish online wine platform, Free Grape Society.
The partnership centres around the “CMB Guide,” a new concept developed by CMB and 5 Hats. Currently in its early stages, the initiative is designed to help winemakers who have medalled in CMB competitions market their products more effectively.
The collaboration has attracted our attention partially due to the involvement of Free Grape Society (FGS), a young Swedish-based (although legally Danish) digital marketplace catering to both private consumers and restaurants.
As a result of this agreement, Free Grape Society will offer its customers a curated selection of wines featured in the CMB Guide. The CMB medal-winning wines are typically mid-range wines that have achieved significant success and earned medals at the Concours Mondial de Bruxelles.
The CMB competitions are similar to the Decanter competition or the International Wine Challenge but to focus more on quality than on “typicity”. Free Grape Society is not a traditional online retailer but instead operates as a trading platform connecting producers to the end customer.
Read more: freegrapesociety
