Tag: spirits

liquor, alcohol, distilled drinks

Norwegian aquavit to become a protected denomination

The Norwegian government is in the process of introducing rules that will make the name “Norwegian aquavit” (norsk akevitt) a protected denomination, according to Kraftbyraa.no. The rules will e.g. require that the aquavit must be

Vodka drinkers world-wide

The world is drinking a lot of vodka. The biggest market is, unsurprisingly, Russia, followed by the USA. Here are the top tipplers (2008 numbers, source: The Drinks Business): Russia: 269 million cases USA: 55

Naked Absolut – Absolut irony

We read in the newsletter WoW News (no, it’s not about computer games!) that Absolut Vodka is launching a new marketing campaign: Naked Absolut: ” In An Absolut World, There Are No Labels” with e.g.

World’s biggest selling spirit brands

Smirnoff – 24,300 (thousand cases @ 9l) (owned by Diageo) Bacardi – 19,200 Johnnie Walker – 16,050 (owned by Diageo) Absolut – 10,730 (owned by Pernod Ricard) Jack Daniel’s – 9,075 Captain Morgan – 7,800

Vin & Sprit with Absolut sold to Pernod Ricard

Finally, the Swedish state has sold V&S Vin & Sprit, the producer of Absolut Vodka. After an outdrawn bidding process the French company Pernod Ricard has come out as the winner. They will be paying

V&S Vin & Sprit to be sold at auction

The Swedish finance ministry has confirmed that V&S Vin & Sprit will be sold. V&S is one of the world’s biggest spirits companies, owning the Absolut Vodka brand, and is currently a state owned company.

The state vodka company grows its sales

V&S Vin & Sprit Group, the state owned company that primarily makes Absolut vodka, announced in its third quarter figures that sales volumes were up 9% to 7 million 9-litre cases, operating profits grew with

Whisky from Öland

As opposed to many other internationally famous spirits (Calvados, Cognac,…) whisky does not have a regionally protected name. You can make whisky anywhere (e.g. in Japan, or on Ireland). Wannborga Distillery & Vineyard and Ölands

The world’s most powerful brands

The magazine The Drinks Business makes a yearly review of the world’s most powerful brands, weighing in things like brand recognition as well as sales volumes. Here are this year’s top 10 brands. – Smirnoff

Blanche d’Armagnac

Perhaps it is clever marketing. We have heard about Blanche d’Armagnac since quite a while back and have written about it previously here. But you can still not buy it. This new, “white” (clear and

The world’s most powerful brands

Drinks International, an English trade publication, has made a ranking of the world’s most powerful wine and spirits brands. Different factors have been combined to arrive at the ranking: brand perception, market share, price position

Vodka drinkers world-wide

The world is drinking a lot of vodka. The biggest market is, unsurprisingly, Russia, followed by the USA. Here are the top tipplers (2008 numbers,

Naked Absolut – Absolut irony

We read in the newsletter WoW News (no, it’s not about computer games!) that Absolut Vodka is launching a new marketing campaign: Naked Absolut: ”

Whisky from Öland

As opposed to many other internationally famous spirits (Calvados, Cognac,…) whisky does not have a regionally protected name. You can make whisky anywhere (e.g. in

The world’s most powerful brands

The magazine The Drinks Business makes a yearly review of the world’s most powerful brands, weighing in things like brand recognition as well as sales

Blanche d’Armagnac

Perhaps it is clever marketing. We have heard about Blanche d’Armagnac since quite a while back and have written about it previously here. But you

The world’s most powerful brands

Drinks International, an English trade publication, has made a ranking of the world’s most powerful wine and spirits brands. Different factors have been combined to

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