Om en ving\u00e5rd anlitar en \u201dk\u00e4ndisvinmakare\u201d, stiger d\u00e5 priset p\u00e5 ving\u00e5rdens vin? Svaret \u00e4r, inte f\u00f6rv\u00e5nande, ja enligt en ny ekonomisk studie. Effekten \u00e4r omedelbar och eventuellt tv\u00e5faldig. Direkt n\u00e4r k\u00e4ndisvinmakare anlitas m\u00e4rks en uppg\u00e5ng i priset, dvs l\u00e5ng innan personen kan ha haft n\u00e5got inflytande p\u00e5 kvalit\u00e9n p\u00e5 vinet \u2013 i ekonomiska termer en sk symboleffekt. Efter en lite l\u00e4ngre tid, n\u00e4r vinmakarens kunskap och arbete har f\u00e5tt effekt p\u00e5 vinets kvalitet s\u00e5 kan det bli en prisuppg\u00e5ng i ett andra skede, pga en eventuellt f\u00f6rh\u00f6jd kvalitet, en sk substantiell effekt. Peter Roberts och Christopher Rider fr\u00e5n Emory University och Mukti Khaire fr\u00e5n Harvard University har nyligen publicerat en unders\u00f6kning om detta kallad \u201cBasking in Reflected Glory: Symbolic and Substantive Implications of Winemaker Mobility\u201d som presenteras p\u00e5 Association of Wine Economists \u00e5rliga kongress.<\/p>\n
Deras analys visar att den \u201dsymboliska\u201d effekten, dvs utan n\u00e5gon som helst skillnad i kvalitet, \u00e4r en prisuppg\u00e5ng p\u00e5 3%. Kanske mer f\u00f6rv\u00e5nande i deras slutsatser \u00e4r att kvalit\u00e9n inte f\u00f6rb\u00e4ttras (m\u00e4tt i vilka po\u00e4ng vinet f\u00e5r i Wine Spectator). Med andra ord, om man anlitar en k\u00e4ndisvinmakare s\u00e5 s\u00e4ljer man vinerna dyrare men kvalit\u00e9n g\u00e5r inte upp\u2026 L\u00e4s mer:wine-econ.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Om en ving\u00e5rd anlitar en \u201dk\u00e4ndisvinmakare\u201d, stiger d\u00e5 priset p\u00e5 ving\u00e5rdens vin? Svaret \u00e4r, inte f\u00f6rv\u00e5nande, ja enligt en ny ekonomisk studie. Effekten \u00e4r omedelbar och eventuellt tv\u00e5faldig. Direkt n\u00e4r k\u00e4ndisvinmakare anlitas m\u00e4rks en uppg\u00e5ng i priset, dvs l\u00e5ng innan personen kan ha haft n\u00e5got inflytande p\u00e5 kvalit\u00e9n p\u00e5 vinet \u2013 i ekonomiska termer en […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[933,772,1178],"class_list":["post-8820","post","type-post","status-publish","format-standard","hentry","category-nyheter","tag-kandisar","tag-kvalitet","tag-undersokning"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/8820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=8820"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/8820\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=8820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=8820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=8820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}