{"id":8711,"date":"2009-02-26T15:37:34","date_gmt":"2009-02-26T14:37:34","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=8711"},"modified":"2011-10-25T15:39:00","modified_gmt":"2011-10-25T13:39:00","slug":"marknadsforingsgimmik-katten-i-agget","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/marknadsforingsgimmik-katten-i-agget\/","title":{"rendered":"M\u00e5nadens marknadsf\u00f6ringsgimmik: katten i \u00e4gget"},"content":{"rendered":"<p>Vinimport\u00f6ren Prime Wine lanserade nyligen ett vin fr\u00e5n C\u00f4tes du Ventoux (som numera heter AOC Ventoux). Vinet kallas Chat-en-Oeuf, vilket givetvis \u00e4r ett lamt f\u00f6rs\u00f6k att v\u00e4rma sig i glansen fr\u00e5n Ch\u00e2teauneuf-du-Pape. F\u00f6r ett par \u00e5r sedan var det stor uppst\u00e5ndelse n\u00e4r ett sydafrikanskt vin kallades Goats do Roam and Goat Rotie (C\u00f4tes du Rh\u00f4ne och C\u00f4te R\u00f4tie f\u00f6rst\u00e5s). Franska myndigheter protesterade och f\u00f6rs\u00f6kte stoppa importen till Europa. Nu \u00e4r det allts\u00e5 en fransk vinproducent som f\u00f6rs\u00f6ker samma trick. Undrar vad myndigheterna kommer att g\u00f6ra? Kan man anta att vinet \u00e4r lika mycket i avsaknad av egen identitet och individualitet som namnet?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vinimport\u00f6ren Prime Wine lanserade nyligen ett vin fr\u00e5n C\u00f4tes du Ventoux (som numera heter AOC Ventoux). Vinet kallas Chat-en-Oeuf, vilket givetvis \u00e4r ett lamt f\u00f6rs\u00f6k att v\u00e4rma sig i glansen fr\u00e5n Ch\u00e2teauneuf-du-Pape. F\u00f6r ett par \u00e5r sedan var det stor uppst\u00e5ndelse n\u00e4r ett sydafrikanskt vin kallades Goats do Roam and Goat Rotie (C\u00f4tes du Rh\u00f4ne [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[203],"class_list":["post-8711","post","type-post","status-publish","format-standard","hentry","category-nyheter","tag-marknadsforing"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/8711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=8711"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/8711\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=8711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=8711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=8711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}