{"id":81802,"date":"2013-07-17T11:39:05","date_gmt":"2013-07-17T09:39:05","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=81802"},"modified":"2020-10-20T12:44:54","modified_gmt":"2020-10-20T10:44:54","slug":"varldens-mest-salda-spritsorter-2012","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/varldens-mest-salda-spritsorter-2012\/","title":{"rendered":"V\u00e4rldens mest s\u00e5lda spritsorter 2012"},"content":{"rendered":"

Vet du vilket v\u00e4rldens mest s\u00e5lda sprit-m\u00e4rke \u00e4r? Det \u00e4r f\u00f6rmodligen inte alls vad du tror!<\/h2>\n

Det finns faktiskt en hel del myter kring vilken som \u00e4r v\u00e4rldens mest s\u00e5lda sprit. En p\u00e5litlig k\u00e4lla f\u00f6r information \u00e4r IWSR (International Wine and Spirits Research)<\/a>. De har nyligen publicerat sin topplista med de 100 b\u00e4sts\u00e4ljande varum\u00e4rkena i IWSR Magazine<\/a>. Jag har inte sett tidningen, men pressmeddelande i sig \u00e4r mycket intressant.<\/p>\n

Enligt IWSR v\u00e4xte den globala spritmarknaden med 1,6 % under 2012 f\u00f6r att n\u00e5 3,3 miljarder niolitersl\u00e5dor (som \u00e4r det m\u00e5tt som brukar anv\u00e4ndas). 3,3 miljarder l\u00e5dor med tolv flaskor med 0,75 liter blir n\u00e4stan 30 miljarder liter sprit. Av totalen st\u00e5r de 100 st\u00f6rsta spritvarum\u00e4rkena f\u00f6r 25 % av den globala spritkonsumtionen: 808 miljoner l\u00e5dor.<\/p>\n

Mindre koncentration och st\u00f6rre m\u00e5ngfald \u00e4n vad jag skulle ha gissat. Sprit marknaden \u00e4r kanske inte s\u00e5 koncentrerad trots allt…?<\/p>\n

Vad \u00e4r din gissning? Vilka \u00e4r de m\u00e4rken som s\u00e4ljer mest?<\/b><\/p>\n

L\u00e4s svaret h\u00e4r nedan! (Men g\u00f6r din gissning f\u00f6rst!)<\/strong><\/p>\n

\"Karlsson
Karlsson vodka, copyright BKWine Photography<\/figcaption><\/figure>\n

S\u00e5, h\u00e4r \u00e4r v\u00e4rldens mest s\u00e5lda spritm\u00e4rken, enligt IWSRs siffror:<\/strong><\/p>\n

    \n
  1. Jinro Soju, Hite Brewery, 67 miljoner l\u00e5dor (ml) (shochu \/ soju)<\/li>\n
  2. Ruang Kao, Thai Beverage, 31,5 ml, (annan sprit)<\/li>\n
  3. Emberador Philippine, Consolidated Distillers Philippines, 30 ml (annan brandy)<\/li>\n
  4. Smirnoff, Diageo, 25,9 ml (vodka)<\/li>\n
  5. Chum Churum, Lotte, 21,3 ml (shochu \/ soju)<\/li>\n
  6. Cacha\u00e7a 51, M\u00fcller de Bebidas, 20 ml (sockerr\u00f6rssprit)<\/li>\n
  7. McDowell\u2019s, UB India, 19,3 ml (annan whisky)<\/li>\n
  8. Officer\u2019s Choice, ABD (Indien), 18,6 ml (annan whisky)<\/li>\n
  9. Bacardi, Bacardi-Martini, 18,3 ml (rom)<\/li>\n
  10. Johnnie Walker, Diageo, 18 ml (skotsk whisky)<\/li>\n<\/ol>\n

    Jack Daniels kommer in som nr 18 med 12,1 ml, Absolut Vodka \u00e4r nr 20 med 11,3 ml, Captain Morgan rom \u00e4r nr 24 med 9,9 ml. Inte m\u00e5nga av de v\u00e4lk\u00e4nda internationella varum\u00e4rkena p\u00e5 den listan!<\/p>\n

    Shochu \/ soju \u00e4r en sydkoreansk sprit som inte s\u00e4ljs mycket i andra delar av v\u00e4rlden. Ruan Kao \u00e4r en thail\u00e4ndsk sprit. Det \u00e4r en \u00f6verv\u00e4ldigande dominans av ”lokala” varum\u00e4rken bland stors\u00e4ljarna. IWSR noterar att de tio st\u00f6rsta spritsorterna s\u00e4ljer 95 % av volymen p\u00e5 den lokala hemmamarknaden!<\/p>\n

    De internationella spritf\u00f6retagen har, \u00e5 andra sidan, flera olika m\u00e4rken i sina portf\u00f6ljer: Diageo har nio m\u00e4rken p\u00e5 topp 100-listan och Pernod Ricard har 12 p\u00e5 100-listan.<\/p>\n

    S\u00e5, hur m\u00e5nga prickade du in i din gissning p\u00e5 topp tio-listan?<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

    Vet du vilket v\u00e4rldens mest s\u00e5lda sprit-m\u00e4rke \u00e4r? Det \u00e4r f\u00f6rmodligen inte alls vad du tror! Det finns faktiskt en hel del myter kring vilken som \u00e4r v\u00e4rldens mest s\u00e5lda sprit. En p\u00e5litlig k\u00e4lla f\u00f6r information \u00e4r IWSR (International Wine and Spirits Research). De har nyligen publicerat sin topplista med de 100 b\u00e4sts\u00e4ljande varum\u00e4rkena i […]<\/p>\n","protected":false},"author":3,"featured_media":344267,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[358,203,341,753,1370,2131],"class_list":["post-81802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-business-sv","tag-marknadsforing","tag-sprit","tag-tio-i-topp","tag-varlden","tag-vinskola"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/81802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=81802"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/81802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/344267"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=81802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=81802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=81802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}