Systembolaget har lanserat en ny politisk propaganda kampanj som kostar 8 miljoner kronor.<\/p>\n
Man annonserar i Financial Times (760.000kr) och i ett sjuttiotal svenska tidningar (4,5 miljoner kr). Dessutom har man gjort en propaganda film (~5 minuter, kostnad per minut ok\u00e4nd) och en webbsajt f\u00f6r just detta www.dearmrb.se<\/a>.<\/p>\n Anitra Steen s\u00e4ger till Svenska Dagbladet\/n24: \u201dSyftet \u00e4r att man ska t\u00e4nka till\u201d. Hon ser heller inget hot mot Systembolaget\/alkoholmonopolet: \u201dSnarare tv\u00e4rt om\u201d. Jaha. Man antar att det \u00e4r av andra orsaker man spenderar 8 miljoer d\u00e5. Omsorg om svensk reklamindustri kanske?<\/p>\n Propagandafilmen \u00e4r i varje fall lite underh\u00e5llande. Man tar upp avskr\u00e4ckande exempel p\u00e5 alkoholens faror, t.ex. att Hunnen Attila (efter att han just invaderat Italien, kv\u00e4vdes av n\u00e4sblod p\u00e5 sin egen br\u00f6llopsfest 453, efter att, tydligen, f\u00e5tt f\u00f6r mycket vin). Eller att en rocks\u00e5ngare f\u00f6ll ut fr\u00e5n f\u00f6nstret p\u00e5 f\u00f6rsta v\u00e5ningen p\u00e5 ett hotell i paris 1991 efter att hans fot fastnade i en TV-sladd som satt fast i en TV som just sl\u00e4ngts ut genom samma f\u00f6nster. Jo faktiskt…<\/p>\n \/\/\/ Den h\u00e4r texten kommer snart att forts\u00e4tta men jag hinner inte skriva f\u00e4rdigt den nu. Men h\u00e4r \u00e4r i alla fall b\u00f6rjan. V\u00e4lkomna att kommentera Systemets 8-miljoner-propagandakampanj\/\/\/<\/p>\n I The Local<\/a> finns en v\u00e4lskriven ledarkommentar om debaclet av Jason Savage. L\u00e4s hela kommentaren h\u00e4r<\/a>. Och l\u00e4sarkommentarer h\u00e4r<\/a>. H\u00e4r \u00e4r lite citat (f\u00f6rvisso lite l\u00f6sryckta, men l\u00e4s hela s\u00e5 ser du sammanhanget):<\/p>\n \u201cFor quite apart from being the ultimate incarnation of the nanny state, that assumes it knows better than its citizens what is good for them, it is now clear that the alcohol monopoly is no longer functioning.<\/p>\n When only 36 percent of spirits consumed in Stockholm (excluding those bought in bars) were bought at Systembolaget, there is something wrong with the System. As more and more people are buying their booze outside the country, what purpose remains for the high prices and restricted opening hours?<\/p>\n [\u2026]<\/p>\n Meanwhile, the really interesting question is what is really motivating Sweden\u2019s alcohol policy. Systembolaget\u2019s profits of 240 million kronor last year went direct to the state (on top of revenue from alcohol tax).<\/p>\n This question becomes particularly pointed when you look at the other state-owned Swedish alcohol company, Vin & Sprit, producer of Absolut Vodka. V&S takes a much less po-faced attitude to boozing than Systembolaget, with its product placement in Sex and the City, for example, beamed straight back to Swedish screens.<\/p>\n The company\u2019s current \u201cAbsolut Naughty\u201d web campaign encourages readers to \u201cshow some passion\u201d and send Christmas kisses to friends. So linking alcohol to sex is now the Swedish state\u2019s way of encouraging responsible drinking?<\/p>\n Given that V&S is one of the world\u2019s most successful and aggressive marketers of hard liquor the European Commission would be well advised to take paternalistic claims to moral superiority from the various organs of the Swedish state with a heavy pinch of salt.<\/p>\n But the real message needs to be heard not in Brussels, but in Stockholm: the Swedish alcohol monopoly is falling apart. The Swedish government needs to pluck up the courage to put it out of its misery, and come up with an alcohol policy fit for the twenty-first century.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Systembolaget har lanserat en ny politisk propaganda kampanj som kostar 8 miljoner kronor. Man annonserar i Financial Times (760.000kr) och i ett sjuttiotal svenska tidningar (4,5 miljoner kr). Dessutom har man gjort en propaganda film (~5 minuter, kostnad per minut ok\u00e4nd) och en webbsajt f\u00f6r just detta www.dearmrb.se. Anitra Steen s\u00e4ger till Svenska Dagbladet\/n24: \u201dSyftet […]<\/p>\n","protected":false},"author":3,"featured_media":420289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[315,369],"class_list":["post-81466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-debatt","tag-monopol","tag-systembolaget-sv"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/81466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=81466"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/81466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/420289"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=81466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=81466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=81466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}