{"id":7797,"date":"2009-11-09T18:33:19","date_gmt":"2009-11-09T17:33:19","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=7797"},"modified":"2020-10-15T21:51:34","modified_gmt":"2020-10-15T19:51:34","slug":"avkladd-absolut-vodka","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/avkladd-absolut-vodka\/","title":{"rendered":"Avkl\u00e4dd Absolut vodka \u2013 Absolut Ironi"},"content":{"rendered":"<p>I WoW News l\u00e4ser vi om Absolut Vodkas senaste marknadsf\u00f6ringskampanj: Naken Absolut: \u201dIn An Absolut World, There Are No Labels\u201d med t.ex. slagordet Absolut Anticipation. Man lanserar en flaska som \u00e4r utan etikett. WoW citerar Kristina Hagbard, Global PR Manager:<\/p>\n<blockquote><p>\u201dF\u00f6r f\u00f6rsta g\u00e5ngen v\u00e5gar vi m\u00f6ta v\u00e4rlden helt nakna. Vi lanserar en flaska utan etikett och logotyp f\u00f6r att visa att det spelar mindre roll vad som \u00e4r p\u00e5 utsidan. Det \u00e4r insidan som verkligen r\u00e4knas.\u201d<\/p><\/blockquote>\n<p>Det \u00e4r f\u00f6rvisso ett gott initiativ att vilja fr\u00e4mja m\u00e5ngfald och motverka f\u00f6rdomar mot olika sexuella preferenser (det s\u00e4ger man \u00e4r syftet).<\/p>\n<p>Men kan det bli mer ironiskt? Vad vore Absolut vodka utan den mycket s\u00e4rpr\u00e4glade paketeringen, flaskans form inkluderad, och den avancerad marknadsf\u00f6ringen? Etiketten \u00e4r ju trots allt bara en aspekt av utanp\u00e5verket.<\/p>\n<p>\u00c4r det n\u00e5gon som tror att Absolut blivit ett av v\u00e4rldens mest s\u00e5lda vodkam\u00e4rken just d\u00e4rf\u00f6r inneh\u00e5llet \u00e4r s\u00e5 mycket b\u00e4ttre? <a href=\"https:\/\/www.wownews.se\/?a=7241\">www.wownews.se<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I WoW News l\u00e4ser vi om Absolut Vodkas senaste marknadsf\u00f6ringskampanj: Naken Absolut: \u201dIn An Absolut World, There Are No Labels\u201d med t.ex. slagordet Absolut Anticipation. Man lanserar en flaska som \u00e4r utan etikett. WoW citerar Kristina Hagbard, Global PR Manager: \u201dF\u00f6r f\u00f6rsta g\u00e5ngen v\u00e5gar vi m\u00f6ta v\u00e4rlden helt nakna. Vi lanserar en flaska utan etikett [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[405,203,341,921],"class_list":["post-7797","post","type-post","status-publish","format-standard","hentry","category-nyheter","tag-knappt","tag-marknadsforing","tag-sprit","tag-vodka-sv"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/7797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=7797"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/7797\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=7797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=7797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=7797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}