{"id":421776,"date":"2026-07-08T09:08:42","date_gmt":"2026-07-08T07:08:42","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=421776"},"modified":"2026-07-08T09:09:08","modified_gmt":"2026-07-08T07:09:08","slug":"rose-livsstil","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/rose-livsstil\/","title":{"rendered":"Hur Provence gjorde ros\u00e9 till en livsstil"},"content":{"rendered":"\t\t
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S\u00e5 h\u00e4r mitt i sommaren \u00e4r det m\u00e5nga ros\u00e9viner som glittrar i glasen. De ljusa ros\u00e9vinerna fr\u00e5n Provence anses ju allm\u00e4nt ha satt trenden f\u00f6r hur en ros\u00e9 ska se ut. Men faktum \u00e4r att succ\u00e9n f\u00f6r provensalsk ros\u00e9 \u00e4r ganska ny. L\u00e4nge hittade man dem framf\u00f6r allt i stora franska supermarkets.<\/p>

Men p\u00e5 mindre \u00e4n tio \u00e5r har distributionskanalerna f\u00f6r\u00e4ndrats dramatiskt. De senaste siffrorna fr\u00e5n Conseil interprofessionnel des vins de Provence (CIVP) visar ett exporten 2025 stod f\u00f6r 42 % av f\u00f6rs\u00e4ljningen, j\u00e4mf\u00f6rt med bara 16 % f\u00f6r tio \u00e5r sedan. Denna sensationella omvandling visar den snabba internationaliseringen av ros\u00e9vinskategorin och framf\u00f6r allt av ros\u00e9vin fr\u00e5n Provence.<\/p>

Det genomsnittliga exportpriset ligger p\u00e5 5,90 euro, en niv\u00e5 som \u00e4r betydligt h\u00f6gre \u00e4n f\u00f6r konkurrerande spanska eller italienska ros\u00e9viner, och \u00e4ven h\u00f6gre \u00e4n de flesta r\u00f6da och vita viner.<\/p>

USA \u00e4r det st\u00f6rsta exportlandet och st\u00e5r f\u00f6r 31 % av exportvolymen och 33 % av v\u00e4rdet. Provence har en mycket stark livsstilsimage i USA och k\u00e4ndisvinerna fr\u00e5n Provence (se till exempel p\u00e5 Cannesfestivalens viner<\/a>) drar ju sitt str\u00e5 till stacken.<\/p>

Den globala nedg\u00e5ngen i vinkonsumtionen p\u00e5verkar \u00e4ven ros\u00e9vinet, men mindre \u00e4n f\u00f6r r\u00f6dviner. Strategin f\u00f6r Provence \u00e4r nu tydligt inriktad p\u00e5 v\u00e4rde snarare \u00e4n p\u00e5 volym.<\/p>

De senaste tio \u00e5ren visar att konsumenterna \u00e4r villiga att betala betydligt h\u00f6gre priser f\u00f6r ros\u00e9viner som uppfattas som premiumviner. Denna f\u00f6rm\u00e5ga att uppr\u00e4tth\u00e5lla h\u00f6ga priser kan bli Provences st\u00f6rsta tillg\u00e5ng p\u00e5 en alltmer konkurrensutsatt global vinmarknad, menar CIVP.<\/p>

L\u00e4s mer: larvi<\/a><\/p>

–<\/p>

Res<\/strong>: Kom p\u00e5 vinresa till Rh\u00f4nedalen<\/a>, v\u00e4stra Provence med BKWine.<\/p>

L\u00e4s<\/strong>: L\u00e4s mer om Rh\u00f4ne i BKWines bok Vinlandet Frankrike<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Glasses\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Glasses with ros\u00e9 wine under a sun umbrella, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"A\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
A glass of ros\u00e9 wine with a South African vineyards in the background<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Landscape\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Landscape in Bandol with a view over a vineyard and the coastal cliffs, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Le\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Le Clos Ros\u00e9 2019, Clos Saint Vincent, Bellet, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

S\u00e5 h\u00e4r mitt i sommaren \u00e4r det m\u00e5nga ros\u00e9viner som glittrar i glasen. De ljusa ros\u00e9vinerna fr\u00e5n Provence anses ju allm\u00e4nt ha satt trenden f\u00f6r hur en ros\u00e9 ska se ut. Men faktum \u00e4r att succ\u00e9n f\u00f6r provensalsk ros\u00e9 \u00e4r ganska ny. L\u00e4nge hittade man dem framf\u00f6r allt i stora franska supermarkets. Men p\u00e5 mindre […]<\/p>\n","protected":false},"author":4,"featured_media":420799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[811,1469],"class_list":["post-421776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-provence-sv","tag-roseviner"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/421776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=421776"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/421776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/420799"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=421776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=421776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=421776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}