{"id":418939,"date":"2024-08-19T16:28:44","date_gmt":"2024-08-19T14:28:44","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=418939"},"modified":"2026-06-06T14:55:54","modified_gmt":"2026-06-06T12:55:54","slug":"pernod-ricard-saljer-vingardar","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/pernod-ricard-saljer-vingardar\/","title":{"rendered":"Pernod-Ricard s\u00e4ljer sina ving\u00e5rdar och satsar p\u00e5 sprit, lyx (champagne) och ros\u00e9vin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"418939\" class=\"elementor elementor-418939 elementor-418938\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa255d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa255d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c564f9\" data-id=\"5c564f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7930a33 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"7930a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Franska Pernod-Ricard \u00e4ger ett stort antal k\u00e4nda vin- och spritm\u00e4rken. Men nu har man haft storst\u00e4dning och gjort sig av med m\u00e5nga av sina vinegendomar. Nyligen s\u00e5ldes delar av den stora vinportf\u00f6ljen till australiensiska vingiganten Accolade Wines, d\u00e4ribland <strong>Jacob\u2019s Creek<\/strong> och <strong>Orlando<\/strong> i Australien, <strong>Stoneleigh<\/strong>, <strong>Brancott Estate<\/strong> och <strong>Church Road<\/strong> i Nya Zeeland och <strong>Campo Viejo<\/strong> och <strong>Ysios<\/strong> i Rioja. Pernod-Ricard \u00f6verger inte vinet helt och h\u00e5llet dock.<\/p><p>De beh\u00e5ller de lite mer lyxiga m\u00e4rkena: <strong>Champagne Mumm<\/strong>, <strong>Champagne Perriet-Jou\u00ebt<\/strong>, <strong>Ch\u00e2teau Sainte Marguerite<\/strong> (ros\u00e9) i Provence, <strong>Kenwood<\/strong> i Sonoma och <strong>Mumm<\/strong> Napa.<\/p><p>Vad de beh\u00e5ller \u00e4r allts\u00e5 marknadsf\u00f6ringsdrivna produkter snarare \u00e4n s\u00e5nt som har med ursprung eller terroir att g\u00f6ra.<\/p><p>Att man vill fokuserar mer p\u00e5 sprit \u00e4r kanske naturligt. Det var ju s\u00e5 det startade en g\u00e5ng i tiden, med anissmakande spritdrycker som t.ex. <strong>pastis<\/strong>, framst\u00e4llda av Monsieur <strong>Pernod<\/strong> p\u00e5 sitt h\u00e5ll och Monsieur <strong>Ricard<\/strong> p\u00e5 sitt. 1975 gick de tv\u00e5 f\u00f6retagen samman. Och anisdrycker \u00e4r fortfarande stors\u00e4ljare. Pernod-Ricard k\u00f6pte Vin &amp; Sprit AB 2008 f\u00f6rt att de ville komma \u00e5t <strong>Absolut Vodka<\/strong>. Den \u00f6vriga spriten, som Explorer och Renat och ett 40-tal vinm\u00e4rken gjorde de sig av med ganska snabbt.<\/p><p>L\u00e4s mer: <a href=\"https:\/\/www.pernod-ricard.com\/en\/media\/pernod-ricard-sell-its-portfolio-strategic-international-wines-australian-wine-holdco-limited\" target=\"_blank\" rel=\"noopener\">pernod-ricard<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61505fad elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"61505fad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5af5dcc5\" data-id=\"5af5dcc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d3698 elementor-widget elementor-widget-image\" data-id=\"55d3698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2024\/07\/20180728_181701.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Enjoying a pastis on a caf\u00e9 terrasse a warm summer day\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDE4ODUxLCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA3XC8yMDE4MDcyOF8xODE3MDEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2024\/07\/20180728_181701.jpg\" class=\"attachment-full size-full wp-image-418851\" alt=\"Enjoying a pastis on a caf\u00e9 terrasse a warm summer day\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2024\/07\/20180728_181701.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2024\/07\/20180728_181701-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2024\/07\/20180728_181701-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Enjoying a pastis on a caf\u00e9 terrasse a warm summer day, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cce001 elementor-widget elementor-widget-image\" data-id=\"2cce001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2023\/09\/km29-8562.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Bodegas Ysios in Rioja\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDE2MDk4LCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA5XC9rbTI5LTg1NjIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2023\/09\/km29-8562.jpg\" class=\"attachment-full size-full wp-image-416098\" alt=\"Bodegas Ysios in Rioja\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2023\/09\/km29-8562.jpg 1920w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2023\/09\/km29-8562-1080x608.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2023\/09\/km29-8562-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2023\/09\/km29-8562-768x432.jpg 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Bodegas Ysios in Rioja, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Franska Pernod-Ricard \u00e4ger ett stort antal k\u00e4nda vin- och spritm\u00e4rken. Men nu har man haft storst\u00e4dning och gjort sig av med m\u00e5nga av sina vinegendomar. Nyligen s\u00e5ldes delar av den stora vinportf\u00f6ljen till australiensiska vingiganten Accolade Wines, d\u00e4ribland Jacob\u2019s Creek och Orlando i Australien, Stoneleigh, Brancott Estate och Church Road i Nya Zeeland och Campo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":418851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[1970,2440,341,204,663],"class_list":["post-418939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-frankrike","tag-mousserande-vin","tag-sprit","tag-strategi","tag-vingard-till-salu"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/418939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=418939"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/418939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/418851"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=418939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=418939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=418939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}