{"id":418494,"date":"2024-07-09T09:49:00","date_gmt":"2024-07-09T07:49:00","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=418494"},"modified":"2024-07-09T09:49:00","modified_gmt":"2024-07-09T07:49:00","slug":"hve-fransk-hallbarhetsmarkning","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/hve-fransk-hallbarhetsmarkning\/","title":{"rendered":"HVE, fransk h\u00e5llbarhetsm\u00e4rkning, minskar i popularitet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"418494\" class=\"elementor elementor-418494 elementor-418493\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-889ac43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"889ac43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cc4192\" data-id=\"5cc4192\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02d1596 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"02d1596\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Den franska h\u00e5llbarhetsm\u00e4rkningen Haute Valeur Environnementale (HVE) lanserades 2012 f\u00f6r alla typer av jordbruk. Den tog fart rej\u00e4lt 2017 d\u00e5 intresset v\u00e4xte lavinartat bland framf\u00f6r allt vinproducenter att certifiera sig.<\/p><p>Nu \u00e4r 9,3 % av de franska jordbrukarna certifierad HVE och drygt 62 % av dessa \u00e4r vinegendomar.<\/p><p>Men m\u00e4rkningen som drivs av jordbruksministeriet \u00e4r inte l\u00e4ngre lika popul\u00e4r. Den \u00f6kar fortfarande men mycket mer blygsamt. Vad \u00e4r anledningen?<\/p><p>Kanske \u00e4r det en allm\u00e4n tr\u00f6tthet p\u00e5 m\u00e4rkningar, b\u00e5de hos producenter och konsumenter. F\u00f6rr var det enkelt med bara \u201dekologiskt\u201d (som \u00e4r en EU-gemensam harmoniserad m\u00e4rkning), men med h\u00e5llbarhet har det kommit en uppsj\u00f6 olika m\u00e4rkningar (ibland kallade certifieringar).<\/p><p>Men det kan ocks\u00e5 vara att man tycker det \u00e4r sv\u00e5rt att f\u00e5 betalt genom h\u00f6jda vinpriser f\u00f6r sitt h\u00e5llbarhetsarbete, att HVE \u00e4r d\u00e5lig p\u00e5 att kommunicera gentemot konsumenterna, konkurrensen fr\u00e5n liknande m\u00e4rkningar som Terra Vitis, och inte minst att HVE alltf\u00f6r ofta \u00e4ndrar regelverket. Den fj\u00e4rde sedan 2012, med m\u00e4rkbart str\u00e4ngare regler, tr\u00e4dde i kraft 2023.<\/p><p>HVE \u00e4r uppbyggd kring fyra milj\u00f6fr\u00e5gor: skydd av biologisk m\u00e5ngfald, minskning av anv\u00e4ndningen av v\u00e4xtskyddsprodukter, hantering av g\u00f6dsling och hantering av vattenresurser.<\/p><p><strong>L\u00e4s: <\/strong>L\u00e4s mer om h\u00e5llbarhet i BKWines bok <a href=\"https:\/\/www.bkwine.com\/sv\/vara-bocker\/framtidens-vin-hallbart-ekologiskt-naturligt-miljovanligt\/om-boken\/\">Framtidens vin<\/a>, Sveriges enda vinbok som f\u00f6rklarar h\u00e5llbarhet och ekovin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75c0daa0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"75c0daa0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2db0d199\" data-id=\"2db0d199\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4810e364 elementor-widget elementor-widget-image\" data-id=\"4810e364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/01\/20201214_203020.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Label on a wine bottle with sign HVE, Haute Valeur Environnementale\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcxMzI5LCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAxXC8yMDIwMTIxNF8yMDMwMjAuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/01\/20201214_203020.jpg\" class=\"attachment-full size-full wp-image-371329\" alt=\"Label on a wine bottle with sign HVE, Haute Valeur Environnementale\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/01\/20201214_203020.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/01\/20201214_203020-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/01\/20201214_203020-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Label on a wine bottle with sign HVE, Haute Valeur Environnementale, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Den franska h\u00e5llbarhetsm\u00e4rkningen Haute Valeur Environnementale (HVE) lanserades 2012 f\u00f6r alla typer av jordbruk. Den tog fart rej\u00e4lt 2017 d\u00e5 intresset v\u00e4xte lavinartat bland framf\u00f6r allt vinproducenter att certifiera sig. Nu \u00e4r 9,3 % av de franska jordbrukarna certifierad HVE och drygt 62 % av dessa \u00e4r vinegendomar. Men m\u00e4rkningen som drivs av jordbruksministeriet \u00e4r [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":371329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[1537,1970,660],"class_list":["post-418494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-certifiering","tag-frankrike","tag-hallbar-vinodling"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/418494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=418494"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/418494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/371329"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=418494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=418494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=418494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}