{"id":417505,"date":"2024-03-30T11:02:22","date_gmt":"2024-03-30T10:02:22","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=417505"},"modified":"2024-03-30T11:03:08","modified_gmt":"2024-03-30T10:03:08","slug":"vin-svarbegripligt","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/vin-svarbegripligt\/","title":{"rendered":"Beror den sjunkande vinkonsumtionen p\u00e5 att vin \u00e4r sv\u00e5rbegripligt?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"417505\" class=\"elementor elementor-417505 elementor-417504\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53d549d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53d549d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ee3fcf\" data-id=\"8ee3fcf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67ab3cc elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"67ab3cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Den tyska \u00e5rliga ProWein Business Report tar detta \u00e5r upp problematiken med den sjunkande vinkonsumtionen i v\u00e4rlden. Det finns m\u00e5nga anledningar till att folk dricker mindre vin, till exempel h\u00e4lsorekommendationer, ekonomin och inte minst sv\u00e5righeten att f\u00f6rst\u00e5 sig p\u00e5 vin. Vinindustrin \u00e4r fragmenterad som f\u00e5 andra industrier. Att det finns mycket vin \u00e4r en styrka men naturligtvis ocks\u00e5 en svaghet.<\/p><p>\u201dAndra alkoholdrycker har en mindre elitistisk image och n\u00e5r d\u00e4rf\u00f6r s\u00e4rskilt unga konsumenter b\u00e4ttre\u201d, p\u00e5pekar rapporten som anledning till att unga m\u00e4nniskor hellre dricker \u00f6l eller cocktails \u00e4n vin.<\/p><p>Det \u00e4r olyckligt att vinindustrin i vissa konsumenters \u00f6gon har kvar en elitistisk framtoning. Men i m\u00e5ngt och mycket har den sig sj\u00e4lv att skylla. <strong>Det finns det en uppsj\u00f6 av marknadsf\u00f6rare, sommelierer och f\u00f6rvisso vinskribenter som g\u00f6r sitt b\u00e4sta f\u00f6r att s\u00e4tta vinet p\u00e5 en piedestal och att f\u00e5 det att l\u00e5ta kr\u00e5ngligt att v\u00e4lja vin till mat.<\/strong><\/p><p>Inte konstigt att en del hellre v\u00e4ljer en Tuborg. Kanske inte \u201dhvergang\u201d, men ofta nog.<\/p><p>L\u00e4s mer: <a href=\"https:\/\/www.prowein.com\/en\/Media_News\/Press\/Press_Releases\/ProWein_Business_Report_2023_1\" target=\"_blank\" rel=\"noopener\">prowein<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb8b279 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cb8b279\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e1bbf3a\" data-id=\"6e1bbf3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cdda57a elementor-widget elementor-widget-image\" data-id=\"5cdda57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/05\/20180714_171038.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Britt Karlsson drinking beer in a caf\u00e9 in Paris\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzU0MzE3LCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA1XC8yMDE4MDcxNF8xNzEwMzguanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/05\/20180714_171038.jpg\" class=\"attachment-full size-full wp-image-354317\" alt=\"Britt Karlsson drinking beer in a caf\u00e9 in Paris\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/05\/20180714_171038.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/05\/20180714_171038-400x225.jpg 400w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/05\/20180714_171038-600x338.jpg 600w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/05\/20180714_171038-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/05\/20180714_171038-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Britt Karlsson drinking beer in a caf\u00e9 in Paris, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Den tyska \u00e5rliga ProWein Business Report tar detta \u00e5r upp problematiken med den sjunkande vinkonsumtionen i v\u00e4rlden. Det finns m\u00e5nga anledningar till att folk dricker mindre vin, till exempel h\u00e4lsorekommendationer, ekonomin och inte minst sv\u00e5righeten att f\u00f6rst\u00e5 sig p\u00e5 vin. Vinindustrin \u00e4r fragmenterad som f\u00e5 andra industrier. Att det finns mycket vin \u00e4r en styrka [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":354317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[203,725,757],"class_list":["post-417505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-marknadsforing","tag-vinkonsumtion","tag-vinmarknaden"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/417505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=417505"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/417505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/354317"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=417505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=417505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=417505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}