{"id":416502,"date":"2024-01-13T18:00:23","date_gmt":"2024-01-13T17:00:23","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=416502"},"modified":"2024-01-13T18:02:48","modified_gmt":"2024-01-13T17:02:48","slug":"vad-soker-unga-vindrickare","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/vad-soker-unga-vindrickare\/","title":{"rendered":"Vad s\u00f6ker unga vindrickare?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"416502\" class=\"elementor elementor-416502 elementor-416501\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec60043 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec60043\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8126815\" data-id=\"8126815\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80326d9 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"80326d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi h\u00f6r detta ofta nu f\u00f6r tiden: de unga dricker inte vin. Larmrapporter kommer in, b\u00e5de fr\u00e5n Europa och USA. Sowine, en fransk konsultbyr\u00e5, har gjort en unders\u00f6kning om hur franska vinproducenter ska kunna f\u00f6rm\u00e5 \u00e5ldersgruppen 18\u201325 \u00e5r att, \u00e5tminstone ibland, \u00f6verge cocktails och \u00f6l och ist\u00e4llet dricka ett glas vin.<\/p><p>Egentligen \u00e4r Sowines rekommendationer ingenting nytt. Samma saker kom upp n\u00e4r Frankrike f\u00f6r f\u00f6rsta g\u00e5ngen konfronterades med konkurrensen fr\u00e5n Nya V\u00e4rldens viner f\u00f6r drygt 20 \u00e5r sedan.<\/p><p>En lite f\u00f6renklad sammanfattning av Sowines tips till producenterna \u00e4r att de ska t\u00e4nka i nya banor. De unga ratar det traditionella. De dras till etiketter som \u00e4r roliga, f\u00e4rgglada och annorlunda. Lite barnsligt tecknade figurer lockar mer \u00e4n en bild p\u00e5 ett gammalt slott. De vill ha mjuka, fruktiga och l\u00e4ttdruckna viner och, f\u00f6r r\u00f6da viner, utan framtr\u00e4dande tanniner. Vinerna ska marknadsf\u00f6ras p\u00e5 platser d\u00e4r unga befinner som, som musikfestivaler och liknande.<\/p><p>Fr\u00e5gan om de ungas bristande entusiasm f\u00f6r vin har kommit upp ett par g\u00e5ngar under v\u00e5ra resor i h\u00f6stas, bl.a. i Bordeaux d\u00e4r en del slott ut\u00f6kar sitt sortiment och kompletterar slottsvinerna med ett vin anpassat till en yngre m\u00e5lgrupp. Men alla producenter ser inte en dylik anpassning till unga smakl\u00f6kar som en l\u00f6sning utan tycker att vin \u00e4r vin och man f\u00e5r l\u00e4ra sig att tycka om det.<\/p><p>Den eviga fr\u00e5gan: hur mycket ska producenterna anpassa sig och hur mycket ska konsumenterna v\u00e4nja sig?<\/p><p>L\u00e4s mer: <a href=\"https:\/\/www.vitisphere.com\/actualite-100366--huit-conseils-pour-parler-du-vin-aux-jeunes-adultes.html\" target=\"_blank\" rel=\"noopener\">vitisphere<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27178218 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"27178218\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2536ee8a\" data-id=\"2536ee8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5d50e1 elementor-widget elementor-widget-image\" data-id=\"b5d50e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/09\/20200522_204654.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Lo Petit Fantet d\u2019Hippolyte, Pierre Bories, a natural wine with a funny and cute label\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzU3NDM2LCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA5XC8yMDIwMDUyMl8yMDQ2NTQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/09\/20200522_204654.jpg\" class=\"attachment-full size-full wp-image-357436\" alt=\"Lo Petit Fantet d\u2019Hippolyte, Pierre Bories, a natural wine with a funny and cute label\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/09\/20200522_204654.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/09\/20200522_204654-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/09\/20200522_204654-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Lo Petit Fantet d\u2019Hippolyte, Pierre Bories, a natural wine, vin de france, with a funny and cute label, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc6778 elementor-widget elementor-widget-image\" data-id=\"2cc6778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2023\/09\/fd16-1555.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Chateau Cos d&#039;Estournel, Saint Estephe, Medoc, Bordeaux\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDE2MTExLCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA5XC9mZDE2LTE1NTUuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2023\/09\/fd16-1555.jpg\" class=\"attachment-full size-full wp-image-416111\" alt=\"Chateau Cos d&#039;Estournel, Saint Estephe, Medoc, Bordeaux\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2023\/09\/fd16-1555.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2023\/09\/fd16-1555-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2023\/09\/fd16-1555-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Chateau Cos d'Estournel, Saint Estephe, Medoc, Bordeaux, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vi h\u00f6r detta ofta nu f\u00f6r tiden: de unga dricker inte vin. Larmrapporter kommer in, b\u00e5de fr\u00e5n Europa och USA. Sowine, en fransk konsultbyr\u00e5, har gjort en unders\u00f6kning om hur franska vinproducenter ska kunna f\u00f6rm\u00e5 \u00e5ldersgruppen 18\u201325 \u00e5r att, \u00e5tminstone ibland, \u00f6verge cocktails och \u00f6l och ist\u00e4llet dricka ett glas vin. Egentligen \u00e4r Sowines rekommendationer [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":357436,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[1501,203],"class_list":["post-416502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-konsumentundersokningar","tag-marknadsforing"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/416502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=416502"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/416502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/357436"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=416502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=416502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=416502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}