{"id":413471,"date":"2022-08-25T19:20:28","date_gmt":"2022-08-25T17:20:28","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=413471"},"modified":"2022-08-25T19:21:12","modified_gmt":"2022-08-25T17:21:12","slug":"svenska-konsumenter-konservativa-eller-aventyrliga","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/svenska-konsumenter-konservativa-eller-aventyrliga\/","title":{"rendered":"\u00c4r svenska konsumenter konservativa eller \u00e4ventyrliga?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"413471\" class=\"elementor elementor-413471 elementor-413469\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9414b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9414b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ce26aa\" data-id=\"8ce26aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6f9623 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"d6f9623\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wine Intelligence, en engelsk firma f\u00f6r marknadsunders\u00f6kningar, publicerade nyligen sin \u00e5rliga rapport om den svenska vinmarknaden. (De intervjuade bl.a. BKWine f\u00f6r bakgrund.) Svenska vinkonsumenter har, skriver rapporten, en <strong>bra varum\u00e4rkesk\u00e4nnedom<\/strong> och en villighet att hoppa p\u00e5 nya trender. Det beror till stor del beror p\u00e5 Systembolagets f\u00f6rm\u00e5ga att genomf\u00f6ra grundliga och <strong>konsekventa marknadsf\u00f6ringsstrategier<\/strong>, s\u00e4ger de. (Lite sv\u00e5rt att f\u00f6rst\u00e5 den logiken dock.)<\/p><p>\u00c4nd\u00e5 finns det ocks\u00e5 anledningar till oro, menar man, framf\u00f6r allt finns det tecken p\u00e5 att vinmarknaden \u00e4r n\u00e4ra sin topp och att de konsumenter som dricker vin regelbundet blir mer konservativa i sina val. De \u00f6ver 55 \u00e5r st\u00e5r f\u00f6r drygt h\u00e4lften av allt vin som dricks i Sverige. Det \u00e4r dessa som mest sannolikt dricker vin dagligen eller varje vecka. Men de \u00e4r ocks\u00e5 mer prisk\u00e4nsliga \u00e4n andra \u00e5ldersgrupper. Och, menar rapporten, eftersom h\u00e4lften av dem \u201dvet vad de gillar och tenderar att h\u00e5lla fast vid det de k\u00e4nner till\u201d, kan detta g\u00f6ra det sv\u00e5rare f\u00f6r nya varum\u00e4rken, regioner, stilar eller format att bryta sig in.<\/p><p>Som grupp spenderar \u00e5ldersgruppen 25\u201339 konsekvent <strong>5\u201310 % mer per flaska<\/strong> \u00e4n andra, oavsett tillf\u00e4lle.<\/p><p>Andelen r\u00f6tt vin minskar i Sverige men mousserande vin forts\u00e4tter att vara mycket efterfr\u00e5gat, framf\u00f6r allt de billigare varianterna som prosecco och cava. H\u00e4lften av alla svenska vindrickare har druckit en flaska prosecco det senaste \u00e5ret.<\/p><p>L\u00e4s mer: <a href=\"https:\/\/www.wineintelligence.com\/is-swedens-decade-long-love-affair-with-wine-about-to-end\/\" target=\"_blank\" rel=\"noopener\">Wineintelligence<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55ecc398 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"55ecc398\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11e926b4\" data-id=\"11e926b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-180df179 elementor-widget elementor-widget-image\" data-id=\"180df179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/01\/z-mg11-1714.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Bag-in-box wines on shelves in a Systembolaget shop in Sweden\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcxMzU3LCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAxXC96LW1nMTEtMTcxNC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/01\/z-mg11-1714.jpg\" class=\"attachment-full size-full wp-image-371357\" alt=\"Bag-in-box wines on shelves in a Systembolaget shop in Sweden\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/01\/z-mg11-1714.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/01\/z-mg11-1714-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/01\/z-mg11-1714-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Bag-in-box wines on shelves in a Systembolaget shop in Sweden, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6651cb4 elementor-widget elementor-widget-image\" data-id=\"6651cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190515_160244.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Vin p\u00e5 hyllorna i Sveriges mest v\u00e4lsorterade Systembolagsbutik\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQ1NzcxLCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMTlcLzA3XC8yMDE5MDUxNV8xNjAyNDQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190515_160244.jpg\" class=\"attachment-full size-full wp-image-345771\" alt=\"Vin p\u00e5 hyllorna i Sveriges mest v\u00e4lsorterade Systembolagsbutik\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190515_160244.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190515_160244-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190515_160244-400x225.jpg 400w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190515_160244-768x432.jpg 768w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190515_160244-600x338.jpg 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Vin p\u00e5 hyllorna i Sveriges mest v\u00e4lsorterade Systembolagsbutik, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wine Intelligence, en engelsk firma f\u00f6r marknadsunders\u00f6kningar, publicerade nyligen sin \u00e5rliga rapport om den svenska vinmarknaden. (De intervjuade bl.a. BKWine f\u00f6r bakgrund.) Svenska vinkonsumenter har, skriver rapporten, en bra varum\u00e4rkesk\u00e4nnedom och en villighet att hoppa p\u00e5 nya trender. Det beror till stor del beror p\u00e5 Systembolagets f\u00f6rm\u00e5ga att genomf\u00f6ra grundliga och konsekventa marknadsf\u00f6ringsstrategier, s\u00e4ger de. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":345771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[1501,203,741,757],"class_list":["post-413471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-konsumentundersokningar","tag-marknadsforing","tag-sverige","tag-vinmarknaden"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/413471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=413471"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/413471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/345771"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=413471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=413471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=413471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}