{"id":412509,"date":"2022-05-04T10:59:19","date_gmt":"2022-05-04T08:59:19","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=412509"},"modified":"2022-07-15T17:56:49","modified_gmt":"2022-07-15T15:56:49","slug":"unga-amerikaner-ratar-vin","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/unga-amerikaner-ratar-vin\/","title":{"rendered":"Unga amerikaner ratar vin p\u00e5 middagsbordet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"412509\" class=\"elementor elementor-412509 elementor-412508\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49bbf24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49bbf24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ca9c42\" data-id=\"4ca9c42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-614f9be elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"614f9be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hur ska man f\u00e5 de unga att sitta ner och dricka vin till maten? Ja, det \u00e4r en av fr\u00e5gorna som den amerikanska vinindustrin brottas med. Unga m\u00e4nniskor i USA \u00f6verger vinet och v\u00e4ljer i st\u00e4llet sprit. Liknande trender kan ses i en del europeiska l\u00e4nder. Till viss del handlar det om att vinet som dryck till maten har f\u00f6rlorat sin betydelse. Att kombinera mat med klassisk europeisk mat \u00e4r omodernt och inget som unga vinkonsumenter \u00e4r intresserade av, s\u00e4ger marknadsanalytikern Jon Moramarco.<\/p><p>Samtidigt blir de konsumenter som faktiskt uppskattar att dricka vin till sin middag allt \u00e4ldre. Vinproducenter och marknadsf\u00f6rare m\u00e5ste nu forts\u00e4tta att locka b\u00e5de dessa \u00e4ldre med sina viner men ocks\u00e5 komma underfund med vad de yngre egentligen vill ha. Moramarco vill g\u00f6ra kopplingen mellan vin och middag starkare. Helt r\u00e4tt, vinet h\u00f6r hemma p\u00e5 middagsbordet. Och man kan ju faktiskt dricka vin till annat \u00e4n klassiskt franskt och italienskt.<\/p><p>S\u00e5, det borde v\u00e4l inte vara en s\u00e5 stor utmaning, eller hur?<\/p><p>L\u00e4s mer: <a href=\"https:\/\/www.winebusiness.com\/news\/article\/257189\" target=\"_blank\" rel=\"noopener\">WineBusiness<\/a><\/p><p>L\u00e4s ocks\u00e5 p\u00e5 <strong>BKWine Magazine<\/strong>, en djupare analys av vinmarknaden i USA: <a href=\"https:\/\/www.bkwine.com\/sv\/reportage\/mer\/amerikanska-vinbranschen-2021\/\">Amerikanska vinmarknaden st\u00e5r inf\u00f6r stora utmaningar<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6daa1f4d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6daa1f4d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e3305fd\" data-id=\"4e3305fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-274536f8 elementor-widget elementor-widget-image\" data-id=\"274536f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/04\/nn04-2580.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"After lunch, at Col d&#039;Orcia, Montalcino, Tuscany\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUzMzM0LCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA0XC9ubjA0LTI1ODAuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/04\/nn04-2580.jpg\" class=\"attachment-full size-full wp-image-353334\" alt=\"After lunch, at Col d&#039;Orcia, Montalcino, Tuscany\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/04\/nn04-2580.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/04\/nn04-2580-400x225.jpg 400w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/04\/nn04-2580-600x338.jpg 600w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/04\/nn04-2580-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/04\/nn04-2580-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">After lunch, at Col d'Orcia, Montalcino, Tuscany, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hur ska man f\u00e5 de unga att sitta ner och dricka vin till maten? Ja, det \u00e4r en av fr\u00e5gorna som den amerikanska vinindustrin brottas med. Unga m\u00e4nniskor i USA \u00f6verger vinet och v\u00e4ljer i st\u00e4llet sprit. Liknande trender kan ses i en del europeiska l\u00e4nder. Till viss del handlar det om att vinet som [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":353334,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[692,189,509,725],"class_list":["post-412509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-mat-och-vin","tag-statistik","tag-usa-sv","tag-vinkonsumtion"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/412509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=412509"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/412509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/353334"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=412509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=412509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=412509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}