{"id":411877,"date":"2022-01-29T17:17:24","date_gmt":"2022-01-29T16:17:24","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=411877"},"modified":"2022-01-30T10:54:27","modified_gmt":"2022-01-30T09:54:27","slug":"basta-upplevelser-inom-vinturism","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/reportage\/mer\/basta-upplevelser-inom-vinturism\/","title":{"rendered":"V\u00e4rldens b\u00e4sta upplevelser inom vinturism \u2013 The Wine Travel Awards"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"411877\" class=\"elementor elementor-411877 elementor-411876\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c767ed2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c767ed2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-015194b\" data-id=\"015194b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a587204 elementor-widget elementor-widget-text-editor\" data-id=\"a587204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En ny t\u00e4vling som kommer att bel\u00f6na v\u00e4rldens b\u00e4sta vinreseupplevelser och vinturism har lanserats. \u201cThe Wine Travel Awards\u201d. Det \u00e4r en t\u00e4vling f\u00f6r alla inom vinsektorn, ving\u00e5rdar, researrang\u00f6rer, vinskribenter och bloggare, vinutbildningsorganisationer etc. Men det \u00e4r ocks\u00e5 en slags marknadsf\u00f6ringskampanj f\u00f6r att fr\u00e4mja vinturism och vinresor i allm\u00e4nhet. Du har fram till den 28 februari p\u00e5 dig att bli en del av detta stora projekt. Vi pratade med grundarna av Drinks+ Wine Travel Awards.<\/strong><\/p><p>Man borde kanske alltid vara skeptisk till alla som hyllar \u201cv\u00e4rldens b\u00e4sta\u201d. V\u00e4rldens b\u00e4sta restaurang. V\u00e4rldens b\u00e4sta pinot noir. V\u00e4rldens b\u00e4sta ros\u00e9. Vem kan veta det? Men t\u00e4vlingarna som tillk\u00e4nnager dessa vinnare fyller ofta ett viktigt syfte. De fr\u00e4mjar bra saker, och de f\u00e5r m\u00e4nniskor att uppt\u00e4cka nya saker. S\u00e5 varf\u00f6r inte ocks\u00e5 \u201cThe World&#8217;s Best Wine Tourism\u201d, v\u00e4rldens b\u00e4sta vinturism?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ead6a71 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5ead6a71\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20dcb5d1\" data-id=\"20dcb5d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68683fc8 elementor-widget elementor-widget-image\" data-id=\"68683fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/Wine-Travel-Awards-2021-2022.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"The Wine Travel Awards 2021-2022 by Drinks+\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDExODY1LCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAxXC9XaW5lLVRyYXZlbC1Bd2FyZHMtMjAyMS0yMDIyLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/Wine-Travel-Awards-2021-2022.jpg\" class=\"attachment-full size-full wp-image-411865\" alt=\"The Wine Travel Awards 2021-2022 by Drinks+\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/Wine-Travel-Awards-2021-2022.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/Wine-Travel-Awards-2021-2022-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/Wine-Travel-Awards-2021-2022-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Wine Travel Awards 2021-2022 by Drinks+<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14dc85e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14dc85e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2e900b\" data-id=\"e2e900b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a59dd5d elementor-widget elementor-widget-text-editor\" data-id=\"a59dd5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Drinks+, en tidning om vin och sprit, har nyligen lanserat en ny t\u00e4vling f\u00f6r vinturism, <a href=\"https:\/\/winetravelawards.com\/\" target=\"_blank\" rel=\"noopener\">The Wine Travel Awards<\/a>. Jag m\u00e5ste s\u00e4ga att det kr\u00e4vs viss beslutsamhet och en vilja att trots omst\u00e4ndigheterna f\u00f6r att genomf\u00f6ra ett s\u00e5dant projekt i dagens l\u00e4ge. Resor av alla slag, och vinresor ocks\u00e5, har d\u00e5liga tider idag. Men det \u00e4r kanske inte s\u00e5 f\u00f6rv\u00e5nande. Personerna bakom Wine Travel Awards kommer fr\u00e5n Ukraina; som vi alla vet \u00e4r det ett land som idag st\u00e5r inf\u00f6r stora utmaningar, s\u00e5 att lansera en vinturismt\u00e4vling \u00e4r kanske en mindre s\u00e5dan.<\/p><p>Och varf\u00f6r inte? En dag, f\u00f6rr snarare \u00e4n senare, hoppas vi, kommer resandet att ta fart igen. S\u00e5 det \u00e4r kanske ett bra tillf\u00e4lle att b\u00f6rja marknadsf\u00f6ra id\u00e9n om att bes\u00f6ka ving\u00e5rdar och fr\u00e4mja kvalitetsupplevelser f\u00f6r vinresen\u00e4rer.<\/p><p>Jag hoppas verkligen att vi kommer att f\u00e5 se denna nylansering av vinresor f\u00f6rr snarare \u00e4n senare. Som du s\u00e4kert vet \u00e4r <a href=\"https:\/\/www.bkwinevinresor.com\/\" target=\"_blank\" rel=\"noopener\">BKWine en av de ledande inom vinturism och vinresor; att arrangera vinresor \u00e4r en av v\u00e5ra huvudaktiviteter<\/a>. S\u00e5 det \u00e4r mycket viktigt f\u00f6r oss.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73444f8 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"73444f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a707a0f\" data-id=\"a707a0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb3f929 elementor-widget elementor-widget-image\" data-id=\"fb3f929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/z-pc08-0699-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Britt Karlsson greeting a group of wine tour travellers in Cape Town, South Africa\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDExODc1LCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAxXC96LXBjMDgtMDY5OS0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/z-pc08-0699-1.jpg\" class=\"attachment-full size-full wp-image-411875\" alt=\"Britt Karlsson greeting a group of wine tour travellers in Cape Town, South Africa\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/z-pc08-0699-1.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/z-pc08-0699-1-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/z-pc08-0699-1-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Britt Karlsson greeting a group of wine tour travellers in Cape Town, South Africa, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04ffd49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04ffd49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19409fa\" data-id=\"19409fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8609ef9 elementor-widget elementor-widget-text-editor\" data-id=\"8609ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wine Travel Awards huvudarrang\u00f6r \u00e4r den ukrainska tidningen <a href=\"https:\/\/drinks.ua\/\" target=\"_blank\" rel=\"noopener\">Drinks+<\/a> med fokus p\u00e5 vin, andra drycker och gastronomi. F\u00f6r att f\u00e5 veta mer om vad de vill uppn\u00e5 st\u00e4llde jag n\u00e5gra fr\u00e5gor till <strong>Olga Pinevich-Todoriuk<\/strong>, chefredakt\u00f6ren p\u00e5 Drinks+, och <strong>Veronika Busel<\/strong>, managing partner p\u00e5 Wine Travel Awards.<\/p><p>Men innan vi drar ig\u00e5ng ska jag ge dig n\u00e5gra detaljer om t\u00e4vlingen.<\/p><ul><li>Det \u00e4r \u00f6ppet f\u00f6r alla, var som helst i v\u00e4rlden \u2013 i alla vindistrikt \u00f6ver hela v\u00e4rlden.<\/li><li>Det finns flera olika kategorier att t\u00e4vla i, t.ex.:<ul><li>\u201cResm\u00e5l\u201d<\/li><li>\u201cAmbassad\u00f6rer\u201d<\/li><li><em>Influencers<\/em>, inklusive journalister, bloggare, fotografer etc<\/li><li>Utbildning<\/li><li>Vinguider och vinresearrang\u00f6rer<\/li><li>Evenemang<\/li><\/ul><\/li><li>Sista ans\u00f6kningsdag f\u00f6r att vara med och t\u00e4vla: <u>28 februari 2022<\/u><\/li><li><p>Det \u00e4r en blygsam avgift f\u00f6r att delta, men journalister, bloggare, influencers etc deltar gratis tack vare en sponsring av Vinos de la Luz. (Kontakta organisat\u00f6rerna om du har fr\u00e5gor.)<\/p><\/li><li><p>All information finns p\u00e5 webbplatsen <a href=\"https:\/\/winetravelawards.com\/\" target=\"_blank\" rel=\"noopener\">winetravelawards.com<\/a>, inklusive nyheter fr\u00e5n de nominerade och mycket annan information om vinturism<\/p><\/li><\/ul><p>De kallar det \u201c<strong>ett internationellt projekt som syftar till att \u00e5terst\u00e4lla och starta om turism- och vinindustrin<\/strong>\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5012a7f elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5012a7f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfbeb88\" data-id=\"cfbeb88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8263086 elementor-widget elementor-widget-image\" data-id=\"8263086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20190201_100634-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Exploring curious fermentation tanks on a wine tour with BKWine in Chile, with Per Karlsson\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDExODczLCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAxXC8yMDE5MDIwMV8xMDA2MzQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20190201_100634-1.jpg\" class=\"attachment-full size-full wp-image-411873\" alt=\"Exploring curious fermentation tanks on a wine tour with BKWine in Chile, with Per Karlsson\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20190201_100634-1.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20190201_100634-1-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20190201_100634-1-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Exploring curious fermentation tanks on a wine tour with BKWine in Chile, with Per Karlsson, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55dd782 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55dd782\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23b1444\" data-id=\"23b1444\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03e600f elementor-widget elementor-widget-text-editor\" data-id=\"03e600f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jag b\u00f6rjade med att fr\u00e5ga Olga och Veronika om bakgrunden.<\/p><p><strong>Vad gav er id\u00e9n till att lansera Wine Travel Awards?<\/strong><\/p><p>\u201cUnder m\u00e5nga \u00e5r har vi observerat stora f\u00f6r\u00e4ndringar p\u00e5 vin- och vinturismmarknaden, med ett mer aktivt engagemang i branschen av nya akt\u00f6rer (bloggare, influencers, representanter f\u00f6r de nya medierna) och deras v\u00e4xande inflytande. Denna trend har f\u00f6rst\u00e4rkts av Covid-19-eran. Det utl\u00f6ser, \u00e4nnu mer, behovet av att st\u00e4rka digitaliseringsprocesser, den fria \u00f6verg\u00e5ngen av vinturism (f\u00f6r att v\u00e4cka intresset f\u00f6r den och dess tj\u00e4nster) fr\u00e5n offline till online och vice versa. Vi tror att trenden \u00e4r d\u00e4r, marknaden \u00e4r redo och efterfr\u00e5gan p\u00e5 st\u00f6rre delaktighet i vinindustrin finns definitivt.\u201d<\/p><p>\u201cVad Wine Travel Awards vill \u00e5stadkomma \u00e4r att fr\u00e4mja principerna f\u00f6r h\u00e5llbar utveckling, tillv\u00e4xt och globalisering av marknader, f\u00f6r att st\u00f6dja branschen som drabbades h\u00e5rt av covid-19-pandemin. Fokus kommer att ligga p\u00e5 att fr\u00e4mja nya aff\u00e4rsmodeller inom vinturismsektorn, vilket p\u00e5verkar utvecklingen av regioner.\u201d<\/p><p><strong>Ni \u00e4r baserade i Ukraina, s\u00e5 \u00e4r detta inriktat p\u00e5 \u00f6steuropeiska l\u00e4nder?<\/strong><\/p><p>\u201cJust nu arbetar det operativa teamet fr\u00e5n tre l\u00e4nder: Ukraina, Portugal och Frankrike, och v\u00e5ra partners \u00e4r spridda p\u00e5 fyra kontinenter. V\u00e5r ambition \u00e4r att g\u00f6ra Wine Travel Awards internationellt; alla partners och nominerade kommer att f\u00e5 internationell uppm\u00e4rksamhet.\u201d<\/p><p>\u201cUnder det f\u00f6rsta \u00e5ret av utm\u00e4rkelsens existens, 2021-2022, ligger fokus initialt p\u00e5 \u00e5tta l\u00e4nder: Spanien, Frankrike, Italien, Tyskland, Storbritannien, Ukraina, Georgien, Moldavien. Men vi v\u00e4lkomnar deltagande fr\u00e5n alla l\u00e4nder och kommer att forts\u00e4tta under kommande \u00e5r f\u00f6r att g\u00f6ra det \u00e4nnu mer internationellt.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cccb13 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3cccb13\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15b2e3d\" data-id=\"15b2e3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e2b9bb elementor-widget elementor-widget-image\" data-id=\"4e2b9bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/mb13-1151.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"A wine travel adventure in a vineyard in Chile with BKWine\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDExODY2LCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAxXC9tYjEzLTExNTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/mb13-1151.jpg\" class=\"attachment-full size-full wp-image-411866\" alt=\"A wine travel adventure in a vineyard in Chile with BKWine\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/mb13-1151.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/mb13-1151-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/mb13-1151-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A wine travel adventure in a vineyard in Chile with BKWine, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fdfcd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fdfcd3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eef0027\" data-id=\"eef0027\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-007ca45 elementor-widget elementor-widget-text-editor\" data-id=\"007ca45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Det finns andra t\u00e4vlingar inom omr\u00e5det vinturism runt om i v\u00e4rlden. Hur skiljer sig The Drinks+ Wine Travel Awards fr\u00e5n dessa?<\/strong><\/p><p>\u201cV\u00e5rt strategiska m\u00e5l med Wine Travel Awards \u00e4r att g\u00f6ra det annorlunda fr\u00e5n andra t\u00e4vlingar och branschinitiativ med en unik vision och strategi, s\u00e5v\u00e4l som Drinks + Media Groups n\u00e4stan 30 \u00e5rs erfarenhet.\u201d<\/p><p>\u201cThe Wine Travel Awards kommer att vara ett \u00e5rligt evenemang med ett nytt format. Detta \u00e4r inte ett betyg eller po\u00e4ng utan en global reklamkampanj som engagerar vinproffs och vinentusiaster genom PR, digital och p\u00e5 f\u00e4ltet. Syftet \u00e4r att skapa uppm\u00e4rksamhet f\u00f6r de nominerade fr\u00e5n hela v\u00e4rlden. Vi vill f\u00f6rena oss i samh\u00e4llet av m\u00e4nniskor som \u00e4r intresserade av vinturism.\u201d<\/p><p><strong>Vilka \u00e4r era m\u00e5l? Vad vill ni uppn\u00e5 med The Wine Travel Awards?<\/strong><\/p><p>\u201cVi vill f\u00f6ra fram utvalda produkter och st\u00e4rka destinationer p\u00e5 ett unikt s\u00e4tt. Att dra allm\u00e4nhetens uppm\u00e4rksamhet till vinturismen och vinindustrin kan omvandlas till varum\u00e4rkesk\u00e4nnedom, lojalitet och f\u00f6rs\u00e4ljning av varor och tj\u00e4nster.\u201d<\/p><p>\u201cVi tror att sammanslutningen av vinturismakt\u00f6rer inom WTA-gemenskapen ocks\u00e5 kommer att fr\u00e4mja n\u00e4tverkande, underl\u00e4tta framtida partnerskap, projekt och investeringar i branschen.\u201d<\/p><p>\u201cVi kommer att samarbeta med nya progressiva representanter f\u00f6r branschen, f\u00f6r att f\u00f6rena intressegruppen genom att skapa informationsst\u00f6d och etablera l\u00e4nkar inom samh\u00e4llet, f\u00f6r att ge fler verktyg f\u00f6r aff\u00e4rsutveckling, f\u00f6r att bidra till digitaliseringen av vinturismbranschen. Vi vill bygga en inkluderande vinturismgemenskap (inklusive involvering av influencers och bloggare) som kommer att bidra till utvecklingen av nya vinturismprodukter och tj\u00e4nster online.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01c3e2e elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"01c3e2e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-274a3f9\" data-id=\"274a3f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61064ad elementor-widget elementor-widget-image\" data-id=\"61064ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20190130_113157-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Blend your own wine workshop on a wine tour with BKWine in Chile, with Per Karlsson\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDExODcyLCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAxXC8yMDE5MDEzMF8xMTMxNTctMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20190130_113157-1.jpg\" class=\"attachment-full size-full wp-image-411872\" alt=\"Blend your own wine workshop on a wine tour with BKWine in Chile, with Per Karlsson\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20190130_113157-1.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20190130_113157-1-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20190130_113157-1-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Blend your own wine workshop on a wine tour with BKWine in Chile, with Per Karlsson, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b44d5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b44d5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afa176d\" data-id=\"afa176d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-831c1db elementor-widget elementor-widget-text-editor\" data-id=\"831c1db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vem ska delta? \u00c4r det \u00f6ppet f\u00f6r alla? Och varf\u00f6r ska man delta?<\/strong><\/p><p>\u201cVi vill f\u00e5 med alla typer av vinturismf\u00f6retag till detta initiativ; <em>vin- och spritf\u00f6retag, vinmus\u00e9er, ving\u00e5rdar, restauranger, hotell och provningslokaler, destillerier, vinv\u00e4gar och f\u00f6reningar, vin- och matfestivaler, vinskolor och andra organisationer som organiserar enogastronomiska rutter<\/em>.\u201d<\/p><p>\u201cMen vi fokuserar p\u00e5 individer och personligheter &#8211; <em>ambassad\u00f6rer f\u00f6r viner och vinregioner, influencers, bloggare, vinjournalister, skribenter, vinguider, vinmakare, sommelierer, inneh\u00e5llsskapare (inklusive fotografer), etc.; alla som skriver, filmar och skapar information till v\u00e4rlden om resor och upplevelser i vindistrikt<\/em>.\u201d<\/p><p>\u201dVarje \u00e5r kommer vi att publicera en WTA-guide, en katalog med alla nominerade, som kommer att delas ut p\u00e5 v\u00e4rldens ledande vinm\u00e4ssor och WTA-evenemang. Vi tror att den h\u00e4r katalogen kan bli en samlarupplaga om vinturism som kommer att publiceras \u00e5rligen f\u00f6r dem som \u00e4r intresserade av vinturism.\u201d<\/p><p>\u201cP\u00e5 detta s\u00e4tt bildar vi en intressegemenskap som \u00e4r utformad f\u00f6r att attrahera fler id\u00e9er, innovationer, nya och branschrelevanta initiativ, olika partnerskap, ekonomi och investeringar.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42d7bca elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"42d7bca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f90807\" data-id=\"5f90807\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c13a14 elementor-widget elementor-widget-image\" data-id=\"8c13a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20200220_194130-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Enjoying a glass of MCC sparkling wine in Franschhoek on a wine tour with BKWine in South Africa, with Per Karlsson\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDExODc0LCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAxXC8yMDIwMDIyMF8xOTQxMzAtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20200220_194130-1.jpg\" class=\"attachment-full size-full wp-image-411874\" alt=\"Enjoying a glass of MCC sparkling wine in Franschhoek on a wine tour with BKWine in South Africa, with Per Karlsson\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20200220_194130-1.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20200220_194130-1-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2022\/01\/20200220_194130-1-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Enjoying a glass of MCC sparkling wine in Franschhoek on a wine tour with BKWine in South Africa, with Per Karlsson, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe9aeab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe9aeab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d6420b\" data-id=\"1d6420b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c64a97 elementor-widget elementor-widget-text-editor\" data-id=\"7c64a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cVi ger en r\u00f6st \u00e5t helt olika deltagare, oavsett storlek och kapital. Vi g\u00f6r det m\u00f6jligt f\u00f6r den traditionella vinbranschen att omvandla sina aff\u00e4rsmodeller online. Det \u00e4r avg\u00f6rande att notera att turistn\u00e4ringen, och vinturismen i synnerhet, har drabbats h\u00e5rt och visat sig vara mycket s\u00e5rbar under pandemin. Vi ger nya verktyg till f\u00f6retag och privatpersoner f\u00f6r att uppgradera sig sj\u00e4lva och starta om branschen.\u201d<\/p><p>Tack, Veronika och Olga.<\/p><p>Som du kan se, det saknas inte ambition eller planer. Om du vill delta i \u201ct\u00e4vlingen\u201d, som kanske mer liknar en gemensam satsning f\u00f6r att fr\u00e4mja vinturism av alla slag, s\u00e5 har du fram till den <strong><u>28 februari 2022 <\/u><\/strong>p\u00e5 dig att anm\u00e4la dig.<\/p><p>Jag b\u00f6r ocks\u00e5 n\u00e4mna att jag \u00e4r s\u00e4rskilt intresserad av detta projekt eftersom jag har blivit ombedd att vara en av domarna som utv\u00e4rderar de olika projekten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8769875 elementor-widget elementor-widget-text-editor\" data-id=\"8769875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Res<strong><br \/><\/strong><\/h3><p><strong>BKWine \u00e4r en av v\u00e4rldens ledande specialiserade vinresearrang\u00f6rer. Att resa p\u00e5 <a href=\"https:\/\/www.bkwinevinresor.com\" target=\"_blank\" rel=\"noopener\">en vinresa till ett vindistrikt med BKWine \u00e4r alltid en v\u00e4ldigt speciell upplevelse<\/a>. Kom och f\u00f6lj med p\u00e5 en resa i ett vindistrikt! <br \/><\/strong><\/p><p style=\"text-align: center;\"><em>Res till v\u00e4rldens vindistrikt med experterna p\u00e5 vin och specialisten p\u00e5 vinresor.<\/em><\/p><p style=\"text-align: center;\"><em>V\u00e4ldigt speciella vinresor. BKWine vinresor.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En ny t\u00e4vling som kommer att bel\u00f6na v\u00e4rldens b\u00e4sta vinreseupplevelser och vinturism har lanserats. \u201cThe Wine Travel Awards\u201d. Det \u00e4r en t\u00e4vling f\u00f6r alla inom vinsektorn, ving\u00e5rdar, researrang\u00f6rer, vinskribenter och bloggare, vinutbildningsorganisationer etc. Men det \u00e4r ocks\u00e5 en slags marknadsf\u00f6ringskampanj f\u00f6r att fr\u00e4mja vinturism och vinresor i allm\u00e4nhet. Du har fram till den 28 februari [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":411866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[708,1479,300],"class_list":["post-411877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mer","tag-tavlingar","tag-vinturer","tag-vinturism"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/411877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=411877"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/411877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/411866"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=411877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=411877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=411877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}