{"id":408197,"date":"2021-09-28T10:27:02","date_gmt":"2021-09-28T08:27:02","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=408197"},"modified":"2021-09-28T19:01:45","modified_gmt":"2021-09-28T17:01:45","slug":"att-skriva-battre-om-vin-och-resor-online","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/reportage\/mer\/att-skriva-battre-om-vin-och-resor-online\/","title":{"rendered":"BKWines debattartikel om \u201datt skriva b\u00e4ttre om vin och resor online\u201d p\u00e5 ryska i Ukraina"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"408197\" class=\"elementor elementor-408197 elementor-408196\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73c4768 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73c4768\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6b1bd3\" data-id=\"a6b1bd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38cb3b elementor-widget elementor-widget-text-editor\" data-id=\"f38cb3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2020 var kanske inte den b\u00e4sta tiden att h\u00e5lla en konferens om vinjournalistik och resejournalistik. Icke desto mindre var det precis vad Wine Media Conference (WMC) gjorde: WMC Virtual Summit 2020. De hade en hel serie onlinekonferenser om vin- och resejournalistik. Ett av \u00e4mnena var \u201dMat- och resejournalistik f\u00f6r vinskribenter\u201d. Jag var en av de tre deltagarna i den debatten. Som en uppf\u00f6ljning till den konferensen skrev jag en text med titeln \u201dShould Wine Writing Involve More Travel Writing?\u201d En undertitel och \u00e4ven \u00e4mne f\u00f6r presentationen och texten var \u201dhur du kan bli b\u00e4ttre p\u00e5 att skriva om vin online\u201d. Denna artikel har nu \u00f6versatts till ryska och har just publicerats i den ukrainska vintidskriften Drinks+. Jag k\u00e4nner mig glad och hedrad \u00f6ver att ha publicerats p\u00e5 ryska i Ukraina!<\/strong><\/p><p>Mina med-presentat\u00f6rer under sessionen var de tv\u00e5 amerikanska vinskribenterna Frank Morgan och Marcy Gordon.<\/p><p>P\u00e5 s\u00e4tt och vis k\u00e4nde jag mig ganska underkvalificerad f\u00f6r att delta i debatten. Att skriva om vin (och \u00e4nnu mer, att skriva om resor) \u00e4r bara en del av det jag (eller vi, tillsammans med Britt) g\u00f6r. \u00c5 andra sidan skriver vi mycket p\u00e5 BKWine Magazine, f\u00f6rmodligen Sveriges st\u00f6rsta vinsajt, och p\u00e5 <a href=\"https:\/\/www.forbes.com\/sites\/karlsson\/\" target=\"_blank\" rel=\"noopener\">Forbes.com<\/a>. Och vi har skrivit <a href=\"https:\/\/www.bkwine.com\/sv\/vara-bocker\/\">elva vinb\u00f6cker<\/a>. Och har h\u00e5llit p\u00e5 med det i snart tjugo \u00e5r. Jag g\u00f6r ocks\u00e5 ganska mycket redigering av andras texter, vilket n\u00f6dv\u00e4ndigtvis kr\u00e4ver ett ganska kritiskt \u00f6ga och att man har ett visst sinne f\u00f6r vad som \u00e4r bra text. S\u00e5 de kanske inte var helt galna n\u00e4r de bj\u00f6d in mig f\u00f6r att tala.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56a3e17b elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"56a3e17b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a85d28\" data-id=\"9a85d28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d50feff elementor-widget elementor-widget-image\" data-id=\"5d50feff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/09\/Drinks-article.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Drinks+ article by Per Karlsson, BKWine, on wine and travel writing\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA4MTg5LCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA5XC9Ecmlua3MtYXJ0aWNsZS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/09\/Drinks-article.jpg\" class=\"attachment-full size-full wp-image-408189\" alt=\"Drinks+ article by Per Karlsson, BKWine, on wine and travel writing\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/09\/Drinks-article.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/09\/Drinks-article-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2021\/09\/Drinks-article-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Drinks+ article by Per Karlsson, BKWine, on wine and travel writing<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e537be4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e537be4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d5bdcd\" data-id=\"9d5bdcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-118fc7a elementor-widget elementor-widget-text-editor\" data-id=\"118fc7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e5gra av de viktigaste kom-ih\u00e5g:en fr\u00e5n min analys av situationen med vinjournalistik och resejournalistik:<\/p><ul><li>Resejournalistik \u00e4r mycket st\u00f6rre \u00e4n vinjournalistik. S\u00e5 det finns fler m\u00f6jligheter d\u00e4r. Men ocks\u00e5 mer konkurrens.<\/li><li>Kvalitet \u00e4r viktigt. Du m\u00e5ste producera kvalitet, oavsett vad du skriver om.<\/li><li>G\u00e5 inte i f\u00e4llan att g\u00f6ra billig och l\u00e4ttk\u00f6pt \u201dpromotion\u201d. Eller \u00e4nnu v\u00e4rre, s\u00e4lj inte din sj\u00e4l till dj\u00e4vulen och genom att g\u00f6ra betalda kampanjer (d.v.s. reklam) som maskerad l\u00e5tsas vara journalistik.<\/li><li>Du m\u00e5ste t\u00e4nka \u201dSEO\u201d n\u00e4r du skriver.<\/li><\/ul><p>Du kan l\u00e4sa mer om detta och se lite statistik som underbygger det i det just publicerade numret av Drinks+. H\u00e4r \u00e4r mer information om hur du kan f\u00e5 tag p\u00e5 artikeln som jag skrev: <a href=\"https:\/\/drinks.ua\/\" target=\"_blank\" rel=\"noopener\">\u0441\u0442\u043e\u0438\u0442 \u043b\u0438 \u043f\u044b\u0442\u0430\u0442\u044c\u0441\u044f \u00ab\u043f\u043e\u0434\u0440\u0443\u0436\u0438\u0442\u044c\u00bb \u0432\u0438\u043d\u043e \u0438 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u044f? p\u00e5 Drinks+<\/a>.<\/p><p>En liten parentes: Drinks+ lanserar ocks\u00e5 en <a href=\"https:\/\/drinks.ua\/news\/komanda-sudej-wine-travel-awards-vse-zvezdy-k-nam\/\" target=\"_blank\" rel=\"noopener\">Wine Travel Awards-t\u00e4vling<\/a> f\u00f6r att f\u00f6ra fram n\u00e5gra av de b\u00e4sta vinturisminitiativen. Jag \u00e4r en av domarna i detta sp\u00e4nnande nya initiativ. <a href=\"https:\/\/drinks.ua\/news\/wine-travel-awards-judges-all-the-stars-come-to-us\/\" target=\"_blank\" rel=\"noopener\">Information p\u00e5 engelska om t\u00e4vlingen h\u00e4r<\/a>.<\/p><p>(Och om din ryska \u00e4r p\u00e5 samma niv\u00e5 som min, h\u00e4r \u00e4r en engelskspr\u00e5kig version av <a href=\"https:\/\/www.bkwine.com\/features\/more\/wine-writing-travel\/\">presentationen \/ artikeln om vinjournalistik och resejournalistik<\/a> fr\u00e5n Wine Media Conference Virtual Summit 2020.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b04498 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b04498\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22c5382a\" data-id=\"22c5382a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66833c44 elementor-widget elementor-widget-image\" data-id=\"66833c44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/08\/travel-vs-wine-writing-sized.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Travel writing vs wine writing (Google Trends)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzU1OTgxLCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA4XC90cmF2ZWwtdnMtd2luZS13cml0aW5nLXNpemVkLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/08\/travel-vs-wine-writing-sized.jpg\" class=\"attachment-full size-full wp-image-355981\" alt=\"Travel writing vs wine writing (Google Trends)\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/08\/travel-vs-wine-writing-sized.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/08\/travel-vs-wine-writing-sized-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2020\/08\/travel-vs-wine-writing-sized-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Travel writing vs wine writing (Google Trends)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2020 var kanske inte den b\u00e4sta tiden att h\u00e5lla en konferens om vinjournalistik och resejournalistik. Icke desto mindre var det precis vad Wine Media Conference (WMC) gjorde: WMC Virtual Summit 2020. De hade en hel serie onlinekonferenser om vin- och resejournalistik. Ett av \u00e4mnena var \u201dMat- och resejournalistik f\u00f6r vinskribenter\u201d. Jag var en av de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":408189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[221,1479],"class_list":["post-408197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mer","tag-journalistik","tag-vinturer"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/408197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=408197"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/408197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/408189"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=408197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=408197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=408197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}