{"id":357627,"date":"2020-11-04T12:05:15","date_gmt":"2020-11-04T11:05:15","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=357627"},"modified":"2020-11-04T12:05:15","modified_gmt":"2020-11-04T11:05:15","slug":"vad-vill-konsumenter-veta","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/vad-vill-konsumenter-veta\/","title":{"rendered":"Vad vill konsumenter egentligen veta n\u00e4r de k\u00f6per vin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"357627\" class=\"elementor elementor-357627 elementor-357626\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1e88c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1e88c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2aea56\" data-id=\"f2aea56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f68b07 elementor-widget elementor-widget-text-editor\" data-id=\"3f68b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vad vill konsumenter veta om vinet de \u00e4r p\u00e5 v\u00e4g att k\u00f6pa? Vill de ha en detaljerad inneh\u00e5llsf\u00f6rteckning?<\/p><p>Nej, det verkar inte s\u00e5 om man ska tro en unders\u00f6kning gjord av Wine Market Council med 1000 personer. Ist\u00e4llet vill konsumenten veta druvsorten och hur vinet smakar.<\/p><p>Vad de som deltog i enk\u00e4ten \u201calltid vill veta\u201d \u00e4r typ av vin (78 %, det \u00e4r en amerikansk unders\u00f6kning d\u00e4r \u201dtyp\u201d tolkas som druvsort), smak (69 %) och var vinet kommer ifr\u00e5n (42 %).<\/p><p>40 % svarade att det tycker det \u00e4r sv\u00e5rt att v\u00e4lja vin p\u00e5 grund av det stora utbudet. 80 % svarade att de har sv\u00e5rt att v\u00e4lja f\u00f6r de vet inte hur vinet kommer att smaka och om de eller deras v\u00e4nner kommer att tycka om det.<\/p><p>37 % sa att de det senaste \u00e5ret k\u00f6pt ett vin som de trodde skulle smaka p\u00e5 ett visst s\u00e4tt, bara f\u00f6r att uppt\u00e4cka att det gjorde det inte. B\u00e4st att ha ett \u00f6ppet sinne n\u00e4r man \u00f6ppnar en flaska vin.<\/p><p>L\u00e4s mer om vad konsumenter vill veta h\u00e4r: <a href=\"https:\/\/www.winebusiness.com\/news\/?go=getArticle&amp;dataId=235923\" target=\"_blank\" rel=\"noopener noreferrer\">winebusiness<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50becfe9 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"50becfe9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a386e54\" data-id=\"4a386e54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6ac8e1 elementor-widget elementor-widget-image\" data-id=\"d6ac8e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190326_181547.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"A wine shop in Auckland, New Zealand\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQ1Nzc3LCJ1cmwiOiJodHRwczpcL1wvd3d3LmJrd2luZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMTlcLzA3XC8yMDE5MDMyNl8xODE1NDcuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190326_181547.jpg\" class=\"attachment-full size-full wp-image-345777\" alt=\"A wine shop in Auckland, New Zealand\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190326_181547.jpg 1080w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190326_181547-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190326_181547-400x225.jpg 400w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190326_181547-768x432.jpg 768w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2019\/07\/20190326_181547-600x338.jpg 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A wine shop in Auckland, New Zealand, copyright BKWine Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vad vill konsumenter veta om vinet de \u00e4r p\u00e5 v\u00e4g att k\u00f6pa? Vill de ha en detaljerad inneh\u00e5llsf\u00f6rteckning? Nej, det verkar inte s\u00e5 om man ska tro en unders\u00f6kning gjord av Wine Market Council med 1000 personer. Ist\u00e4llet vill konsumenten veta druvsorten och hur vinet smakar. Vad de som deltog i enk\u00e4ten \u201calltid vill veta\u201d [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":345777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[1230,1347,1501,203],"class_list":["post-357627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-etiketter","tag-etikettering","tag-konsumentundersokningar","tag-marknadsforing"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/357627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=357627"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/357627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/345777"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=357627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=357627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=357627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}