{"id":336878,"date":"2017-06-26T09:48:35","date_gmt":"2017-06-26T07:48:35","guid":{"rendered":"https:\/\/www.bkwine.com\/sv\/?p=336878"},"modified":"2024-06-30T10:36:58","modified_gmt":"2024-06-30T08:36:58","slug":"amerikanska-vingardar-saljer-60-direkt-till-konsumenterna","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/amerikanska-vingardar-saljer-60-direkt-till-konsumenterna\/","title":{"rendered":"Amerikanska ving\u00e5rdar s\u00e4ljer 60 % direkt till konsumenterna"},"content":{"rendered":"<p>60 % av f\u00f6rs\u00e4ljningen \u00e4r \u201ddirekt till konsumenter\u201d f\u00f6r en genomsnittlig amerikansk ving\u00e5rd, enligt en ny rapport fr\u00e5n Silicon Valley Bank. Rob McMillan fr\u00e5n bankens Premium Wine Division s\u00e4ger att direktf\u00f6rs\u00e4ljningen har \u00f6kat dramatiskt de senaste fem \u00e5ren. Detta \u00e4r en anm\u00e4rkningsv\u00e4rt h\u00f6gt siffra.<\/p>\n<p>I Europa har bara ving\u00e5rdar i omr\u00e5den med ett mycket stort antal turister, som t ex Provence, liknande siffror (enligt min ostrukturerade erfarenhet). Direkt till konsumentf\u00f6rs\u00e4ljningen ger ving\u00e5rdarna olika f\u00f6rdelar, t ex b\u00e4ttre marginaler (inga mellanh\u00e4nder) samt en direkt kontakt med konsumenterna. Snacka om g\u00e5rdsf\u00f6rs\u00e4ljning!<\/p>\n<p>L\u00e4s mer om denna <a href=\"https:\/\/svbwine.blogspot.fr\/2017\/05\/svb-annual-dtc-benchmarks.html\" target=\"_blank\" rel=\"noopener noreferrer\">rapport p\u00e5 SVB om Vin<\/a>.<\/p>\n<figure id=\"attachment_333486\" aria-describedby=\"caption-attachment-333486\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-333486\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2016\/12\/20161210_160226-600x338.jpg\" alt=\"Wines in a wine shop in Paris\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2016\/12\/20161210_160226-600x338.jpg 600w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2016\/12\/20161210_160226-300x169.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2016\/12\/20161210_160226-400x225.jpg 400w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2016\/12\/20161210_160226-768x432.jpg 768w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2016\/12\/20161210_160226.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-333486\" class=\"wp-caption-text\">Wines in a wine shop in Paris, copyright BKWine Photography<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>60 % av f\u00f6rs\u00e4ljningen \u00e4r \u201ddirekt till konsumenter\u201d f\u00f6r en genomsnittlig amerikansk ving\u00e5rd, enligt en ny rapport fr\u00e5n Silicon Valley Bank. Rob McMillan fr\u00e5n bankens Premium Wine Division s\u00e4ger att direktf\u00f6rs\u00e4ljningen har \u00f6kat dramatiskt de senaste fem \u00e5ren. Detta \u00e4r en anm\u00e4rkningsv\u00e4rt h\u00f6gt siffra. I Europa har bara ving\u00e5rdar i omr\u00e5den med ett mycket stort [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":333486,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[322,203,509,861],"class_list":["post-336878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-gardsforsaljning","tag-marknadsforing","tag-usa-sv","tag-vinaffarer"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/336878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=336878"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/336878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/333486"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=336878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=336878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=336878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}