{"id":336517,"date":"2017-05-28T19:04:35","date_gmt":"2017-05-28T17:04:35","guid":{"rendered":"https:\/\/www.bkwine.com\/sv\/?p=336517"},"modified":"2026-06-06T14:56:04","modified_gmt":"2026-06-06T12:56:04","slug":"champagne-ratar-astronaut-reklamkampanj","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/champagne-ratar-astronaut-reklamkampanj\/","title":{"rendered":"Champagne ratar astronaut i reklamkampanj"},"content":{"rendered":"

Atout France <\/i>\u00e4r en statlig organisation som har till uppgift att marknadsf\u00f6ra olika franska turistdestinationer. Nyligen lanserade man en annonskampanj som \u00e4r riktad mot fransm\u00e4nnen sj\u00e4lva. Slogan f\u00f6r kampanjen \u00e4r \u201dFrance, tout un monde \u00e0 explorer \u2013 devenez Fran\u00e7onaute\u201d (Frankrike, en hel v\u00e4rld att uppt\u00e4cka \u2013 bli Frankonaute).<\/p>\n

P\u00e5 kampanjbilderna ses en austronaut g\u00f6ra nedslag p\u00e5 olika franska turistdestinationer. Austronauten ses framf\u00f6r klipporna i F\u00e9camp, framf\u00f6r Ch\u00e2teau Chambord i Loire, p\u00e5 sanddynan i Pyla, framf\u00f6r H\u00f4tel Dieu i Beaune osv. Och s\u00e5 st\u00e5r han i ving\u00e5rden i C\u00f4te des Bar, i s\u00f6dra Champagne. Eller r\u00e4ttare sagt, stod.<\/p>\n

Champagneproducenterna reagerade n\u00e4mligen starkt mot denna austronaut och kr\u00e4vde hans omedelbara avl\u00e4gsnande. Varf\u00f6r? Jo, en austronaut-dr\u00e4kt liknar alltf\u00f6r mycket den skyddsutrustning som vinodlarna m\u00e5ste b\u00e4ra n\u00e4r de besprutar med pesticider. Uppenbarligen inget man vill p\u00e5minna folk om.<\/p>\n

Fran\u00e7onautes: france.fr\/fr\/franconautes<\/a>. L\u00e4s mer: vitisphere.com<\/a><\/p>\n

Upplev Champagnes viner p\u00e5 plats: kom med p\u00e5 en <\/b>vinresa till Champagne<\/a><\/b> med BKWine.<\/b><\/p>\n

L\u00e4s v\u00e5r nya bok om champagnes viner<\/a>.<\/strong><\/p>\n

\"Working
Working spraying against disease in a steep vineyard, copyright BKWine Photography<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Atout France \u00e4r en statlig organisation som har till uppgift att marknadsf\u00f6ra olika franska turistdestinationer. Nyligen lanserade man en annonskampanj som \u00e4r riktad mot fransm\u00e4nnen sj\u00e4lva. Slogan f\u00f6r kampanjen \u00e4r \u201dFrance, tout un monde \u00e0 explorer \u2013 devenez Fran\u00e7onaute\u201d (Frankrike, en hel v\u00e4rld att uppt\u00e4cka \u2013 bli Frankonaute). P\u00e5 kampanjbilderna ses en austronaut g\u00f6ra nedslag […]<\/p>\n","protected":false},"author":4,"featured_media":9533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[378,330,405,203,2440],"class_list":["post-336517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-besprutning","tag-champagne-sv","tag-knappt","tag-marknadsforing","tag-mousserande-vin"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/336517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=336517"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/336517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media\/9533"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=336517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=336517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=336517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}