{"id":321524,"date":"2015-07-01T09:31:47","date_gmt":"2015-07-01T07:31:47","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=321524"},"modified":"2015-07-01T09:31:47","modified_gmt":"2015-07-01T07:31:47","slug":"nya-vindrickare-i-kina","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/nya-vindrickare-i-kina\/","title":{"rendered":"Nya vindrickare i Kina"},"content":{"rendered":"<p>N\u00e4r Kina b\u00f6rjade dricka vin var det r\u00f6d, dyr Bordeaux som g\u00e4llde och allra helst Ch\u00e2teau Lafite-Rothschild. Som inte dracks upp utan gavs bort som present. Det var n\u00e5gra \u00e5r sedan nu och den kinesiska marknaden har utvecklats en del. Nu har det kommit en ny generation vindrickare i Kina. Det \u00e4r unga kineser som dricker upp vinerna de k\u00f6per. Vinerna \u00e4r fortfarande importerade, och ofta franska, men mycket billigare.<\/p>\n<p>De har antagligen l\u00e4rt sig dricka vin p\u00e5 aff\u00e4rsmiddagar men forts\u00e4tter sedan med det p\u00e5 fritiden. Och eftersom de d\u00e5 betalar vinerna sj\u00e4lva s\u00e5 tittar de naturligtvis p\u00e5 priset vilket har \u00f6ppnat den kinesiska marknaden f\u00f6r mer normalt prissatta viner. Och det m\u00e4rks i den franska exporten. B\u00e5de \u201dvanliga\u201d Bordeaux-viner och Languedoc-viner s\u00e4ljer mycket bra idag i Kina.<\/p>\n<p>Wine Intelligence har gjort en studie om den kinesiske vinkonsumenten: <a href=\"https:\/\/www.wineintelligence.com\/wp-content\/uploads\/2015\/05\/Wine-Intelligence-China-Portraits-2015-Brochure.pdf\" target=\"_blank\">Wine Intelligence China Portraits 2015 (pdf)<\/a>.<\/p>\n<figure id=\"attachment_2224\" aria-describedby=\"caption-attachment-2224\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2224\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2011\/04\/bkwine-040913-130-3091.jpg\" alt=\"Chateau Lafite 1887\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2011\/04\/bkwine-040913-130-3091.jpg 600w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2011\/04\/bkwine-040913-130-3091-300x200.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2011\/04\/bkwine-040913-130-3091-400x266.jpg 400w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2224\" class=\"wp-caption-text\">Chateau Lafite 1887, copyright BKWine Photography<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4r Kina b\u00f6rjade dricka vin var det r\u00f6d, dyr Bordeaux som g\u00e4llde och allra helst Ch\u00e2teau Lafite-Rothschild. Som inte dracks upp utan gavs bort som present. Det var n\u00e5gra \u00e5r sedan nu och den kinesiska marknaden har utvecklats en del. Nu har det kommit en ny generation vindrickare i Kina. Det \u00e4r unga kineser som [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[704,203,757],"class_list":["post-321524","post","type-post","status-publish","format-standard","hentry","category-nyheter","tag-kina","tag-marknadsforing","tag-vinmarknaden"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/321524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=321524"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/321524\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=321524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=321524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=321524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}