{"id":10926,"date":"2012-04-23T09:20:46","date_gmt":"2012-04-23T07:20:46","guid":{"rendered":"https:\/\/www.bkwine.com\/?p=10926"},"modified":"2012-04-23T09:20:46","modified_gmt":"2012-04-23T07:20:46","slug":"krangliga-namn-ar-bast-for-vin","status":"publish","type":"post","link":"https:\/\/www.bkwine.com\/sv\/nyheter\/krangliga-namn-ar-bast-for-vin\/","title":{"rendered":"Kr\u00e5ngliga namn \u00e4r b\u00e4st (f\u00f6r vin?)"},"content":{"rendered":"<h2>Ett kr\u00e5ngligt namn p\u00e5 vinetiketten kan f\u00f6rb\u00e4ttra f\u00f6rs\u00e4ljningen<\/h2>\n<p>Visst har man alltid trott att ett kr\u00e5ngligt namn p\u00e5 vinetiketten g\u00f6r vinet mer sv\u00e5rs\u00e5lt ? Men kanske \u00e4r det precis tv\u00e4rtom. P\u00e5 <a href=\"https:\/\/www.lavigne-mag.fr\/actualites\/marketing-la-linguistique-influence-le-prix-du-vin-54741.html\" target=\"_blank\">www.lavigne-mag.fr<\/a> l\u00e4ser vi att en kanadensisk studie visar att vindrickare blir mer attraherade av konstiga och sv\u00e5ruttalade namn \u00e4n av ordin\u00e4ra namn. De konstiga namnen associerar man med viner som \u00e4r s\u00e4llsynta och mer v\u00e4rdefulla.<\/p>\n<p>Jag st\u00e4ller mig lite skeptisk till unders\u00f6kningen. \u00c5 andra sidan, nu f\u00f6r tiden \u00e4r den ju s\u00e4llan n\u00e5gon beh\u00f6ver ge sig p\u00e5 att s\u00e4ga vad ett vin heter. I Sverige finns det v\u00e4l inga Systembolag kvar d\u00e4r man handlar \u00f6ver disk (och i s\u00e5 fall kan man ju alltid s\u00e4ga numret i st\u00e4llet) och ute i Europa s\u00e4ljs de flesta viner i sj\u00e4lvbetj\u00e4ningsbutiker. Fast med tanke p\u00e5 vad vissa vinproducenter d\u00f6per sina viner till s\u00e5 kan man tro att samtliga har l\u00e4st den kanadensiska rapporten!<\/p>\n<figure id=\"attachment_10717\" aria-describedby=\"caption-attachment-10717\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-10717\" title=\"Self service wine shop in Croatia\" src=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2012\/04\/bkwine-bg08-423-2307.jpg\" alt=\"Self service wine shop in Croatia\" width=\"600\" height=\"398\" srcset=\"https:\/\/www.bkwine.com\/wp-content\/uploads\/2012\/04\/bkwine-bg08-423-2307.jpg 600w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2012\/04\/bkwine-bg08-423-2307-300x199.jpg 300w, https:\/\/www.bkwine.com\/wp-content\/uploads\/2012\/04\/bkwine-bg08-423-2307-400x265.jpg 400w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-10717\" class=\"wp-caption-text\">Self service wine shop in Croatia, copyright BKWine Photography<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ett kr\u00e5ngligt namn p\u00e5 vinetiketten kan f\u00f6rb\u00e4ttra f\u00f6rs\u00e4ljningen Visst har man alltid trott att ett kr\u00e5ngligt namn p\u00e5 vinetiketten g\u00f6r vinet mer sv\u00e5rs\u00e5lt ? Men kanske \u00e4r det precis tv\u00e4rtom. P\u00e5 www.lavigne-mag.fr l\u00e4ser vi att en kanadensisk studie visar att vindrickare blir mer attraherade av konstiga och sv\u00e5ruttalade namn \u00e4n av ordin\u00e4ra namn. De konstiga [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[1230,203],"class_list":["post-10926","post","type-post","status-publish","format-standard","hentry","category-nyheter","tag-etiketter","tag-marknadsforing"],"_links":{"self":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/10926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/comments?post=10926"}],"version-history":[{"count":0,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/posts\/10926\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/media?parent=10926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/categories?post=10926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bkwine.com\/sv\/wp-json\/wp\/v2\/tags?post=10926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}