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What’s in the colour? | New Brief out, #151 | The Wine Newsletter

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Per Karlsson portrait Britt Karlsson portraitWhite, red or rosé? Colour is not just about that!

What is the importance of the colour of the? Quite a lot actually. Many people like dark, dense wines, they promise body, power and lots of fruit. But lightly coloured wines, like wines made from Pinot Noir or Nebbiolo can have as intense, even more intense, aromas. But the colour is the first impression we get of the wine so of course we are influenced by it. And it is almost always the deep coloured wine that gives people the most positive impression.

What about white wines? Probably the same thing. A white wine with colour, a golden hue, gives people more positive vibrations than a wine whose appearance can be confused with water.

We get a first impression of the wine when we look at the colour. We see the colour and we imagine already how the wine is going to be. If you don’t like the light colour of the red Burgundy in your glass, maybe the brain will not register the lovely aromas on the nose.

If you do a blind tasting you will be helped a bit by looking at the colour. You can see if the wine is young (bluish-red), old (lighter, brownish), oak aged (brick) or made from grapes with low levels of colour pigment, like the two mentioned above.

But you can never be sure. Today, when wines are made everywhere in the world, in different climates, a Pinot Noir can be dark and a Syrah can be light. It is also up to the wine producer. He can work with the wine in the cellar to get the colour he wants. So, just look at the colour but don’t think too much about it! Concentrate on the taste.

The most difficult thing is probably to make rosé. Some may think it is easy to make rosé, that you simply let it become something in the middle, but no. It is actually more difficult to make rosé than white or red. For example, it is a challenge to get just the right colour, the one that you want. Or perhaps the one that the consumer wants. For when people buy rosé, they really look at the colour. Different markets like different colours. In France they typically like the very light rosés, in Spain they want them dark, almost red. What kind of rosé do you like?

Britt & Per

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