Tag: marketing

Rosé port made into a ”port tonic” at Quinta do Tedo, Douro Valley, Portugal

Innovative port wine producers find new customers

All wine regions need new customers. But global consumption is shrinking and if the global wine consumption continues to fall, consumers will become fewer and fewer. I just returned back home after 10 days in

Lo Petit Fantet d’Hippolyte, Pierre Bories, a natural wine with a funny and cute label

What are young wine drinkers looking for?

We hear it all the time nowadays: young people don’t drink wine. The wine industry is worried, in Europe and the USA. Sowine, a French consulting firm, has conducted a study on what French wine

Chateau Palmer, Margaux, Bordeaux

White AOP Médoc soon to be (maybe)

Once upon a time, quite a lot of white wine was made in Médoc. Then it was banned. Or, to be more precise, the eight appellations of the Médoc Peninsula can only be used for

Vin på hyllorna i Sveriges mest välsorterade Systembolagsbutik

Are Swedish consumers conservative or adventurous?

Wine Intelligence, an English market research company, recently published its annual report on the Swedish wine market. (BKWine was among those interviewed for input.) Swedish wine consumers have, the report writes, a good brand awareness

Sans sulfite Esprit Nature, "vin nature" is not allowed so producers try and cheat the system with clever wording

Wines with style: “style wines” | New Brief #224

There was a time when people were worried that wines would become uniform, taste the same, become streamlined. What instead happened was that wines that had been on the verge of being faulty disappeared thanks

Bag-in-box wines on shelves in a Systembolaget shop in Sweden

How long will Alsace be able to resist the bag-in-box?

Alliance Alsace, a cooperative in Turckheim, launched its first bag-in-box in 2020. The well-known Alsace producer Arthur Metz also sells a wine in bag-in-box. For both these producers, the grapes come from their vineyards in

Hermitage 1993 Le Pied de la Côte, label detail: 12.3%, no longer permitted notation

Every little detail matters | New Brief #220

Every little detail matters, whether it is for the environment, the taste of the wine or the sales figures. We have heard it many times from many wine producers. The details will play an even

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