Tag Archives | consumer research
A glass of sweet wine for dessert

Residual sugar is for Dummies? The Sweet Wine Lovers’ Manifesto

Should you feel ashamed if you prefer some sweetness in your wines? No, says American Tim Hanni, Master of Wine. He has written a book on the subject, “The Sweet Wine Lovers’ Manifesto”. In the book, he complains about what he calls “the dry wine fashionistas who dismiss sweet wine lovers as ‘beginners’ who will […]

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Swartland landscape in South Africa

A researcher studies wine and food tourism

We were contacted a little while back by a PhD student at Swinburne University of Technology in Australia. She is working on a research project concerning “foodies” and other people who travel for pleasure for food and wine. For example, what is important when one is travelling, what kind of destinations you prefer etc. She […]

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Young people drinking wine in a wine bar

Young Wine Drinkers in New York and London, what they drink | Britt on Forbes

It is sometimes said that the young people of today do not drink wine. It may be true or not, but whatever the case it is very different from one country to another. A recent market report shows surprisingly positive numbers from New York and London. An overwhelming majority of the young people in these […]

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What do consumers think about organic wine?

A major market research conducted on behalf of Sudvinbio, a French producer association for organic wines, shows how consumers in four countries – France, Germany, the UK and Sweden – perceive organic wines. A large proportion of the respondents in the different countries drink organic wine from time to time. If they are hesitant to […]

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An old farm house, where Linnaeus was born

What do the French drink at home?

FranceAgriMer, a body linked to the French Ministry of Agriculture, has recently published statistics on how much still wine the French households buy and drink at home (sparkling wine not included). The French buy a little less wine every year. Last year each household bought in average 41, 44 litres of wine which is a […]

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Wine shop in Bordeaux

Men shop for wine – with some difficulty

In France, women buy the food and men the wine. Of course, with some generalization, but in La Vigne, we read of a survey conducted by the company SymphonyIRI showing that 55% of wine buyers in supermarkets are men. But the men do not buy food as often as they buy wine. Only 25% of […]

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