Internet wine shops can today sell directly to Swedish consumers and bypass the monopoly.
The Swedish wine market is dominated by the monopoly retailer, Systembolaget (just like Alko in Finland and Vinmonopolet in Norway).
Since a few years back there are a number of independent internet-based wine merchants selling directly to Swedish consumers. A interesting new channel to market. This new feature of the Swedish wine market comes from an EU-ruling a few years back.
In this article we explain how it works and gives you the list of all the shops (all those that we are aware of): The ultimate list of Swedish internet wine shops, wine clubs, ecommerce sites etc for wine.
This post is also available in: Swedish