Sorry ladies, it is not handsome vineyard farmers looking for spouses (does that TV program exist elsewhere?). It is twelve young female wine growers who have made a calendar, the Jungwinzerinnen Kalender. Each month in the calendar is illustrated with a lightly (very) clad grower, dressed in nothing but lace underwear. The idea, one assumes, is to create attention and interest for Austrian wines. But who dares hanging that kind of calendar on the wall? The producer of the calendar is Kreativ Consulting.
The calendar is now in its seventh edition. Perhaps we should add that in the first edition the winemakers were actually a mix of male and female. But perhaps they thought it was less good marketing that way. A decision that one could perhaps question these days when it is more and more common that the wine purchases are made by the women. Hum. Kreativ Consulting. (Photo Copyright: Kreativ Consulting/Ellen Ledermüller-Reiner)
Update: The young lady in the photo is Austrian winemaker Patricia at Winery Schachl in Lower Austria, according to our information.
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