Often we hear wine producers in France saying, not without a certain pride in their voice that their wine is certainly not sold in supermarkets (grande surfaces).
I wonder why this would be so terrible.
Today’s supermarkets often have as a minimum a very decent selection of wines and sometimes an extremely good one. So what is there to be ashamed of? And you cannot ignore the facts: 88 % of all wines in France are sold in supermarkets.
The wine shops in France only have 7 % of the sales. These shops often specialize in regions like Languedoc-Roussillon and the Rhone Valley, where there are many small producers that find it hard to sell to supermarkets, or in more niche products like biodynamic and natural wine that may need to be explained to customers. The remaining 5 % is direct sales, either at the winery or at wine fairs.
Figurers from vinetsociete.fr/chiffres
What do you think? Is there a reason to be negative to wine sales in super-markets? Write a comment.
This post is also available in: Swedish