Wine Trend 2010 #7: More demand for lesser known grape varieties

In Bordeaux they grow more and more petit verdot and sauvignon gris. Marselan has been approved for AOC Côtes du Rhône. We will see more and more wines with unusual grape varieties that previously were known only locally. If even. Are consumers tired of chardonnay and merlot? Why not try a tannat or a malbec? Or even more exotic a prieto picudo, an alfrocheiro, negrette, xinomavro…?