Wine Trend 2010 #10: China grows in importance

In a longer term this will have a big impact but even in the short term it will be noticeable. It is above all on the consumption side that it will have an effect – the Chinese demand for wine will grow. It will primarily be more expensive wines that will sell rather than budget wines for the mass market. On the production side, on the other hand, i.e. Chinese wine, it will take much longer time before it will have any impact internationally.