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Swedish version available here (click this link).

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Welcome to the
BKWine Brief nr 75, October 2009 |
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The big thing for us right
now is that our new book is finished. Really finished. We will have it
in our hands in just a few weeks! We’re really excited.
The book tells the story of how a wine is made. It’s aimed at the wine
enthusiast but can also be used as a wine course book. It’s quite
unusual in that it goes into details of vine growing and
winemaking – but with a text aimed at the wine lover.
The
story in the book evolves around two themes: First, our innumerable
conversations with winemakers, interviews, vineyard visits (we visit
some 200-300 vineyards each year), wine shows etc. They are to a great
extent the ones who tell the story in the book, explaining what they do
and why. Secondly, we show that there are rarely any absolute truths.
There are always different sides to an argument. If one winemaker says
that you should absolutely have stainless steel fermentation tanks to
make good wines, his neighbour will be convinced concrete is the best.
The same goes for closures, oak, filtering, planting density etc etc.
And both are generally right and make good wines. The interesting thing
then is why you do this or that. And we explain, or let them explain,
that in the book.
The book has two sections: The first half is dedicated to the vineyard:
planting, vines and grape varieties, training and pruning methods, soil,
climate, illnesses, manual vs. mechanical harvest etc. We also try and
get to grips with this thing “terroir”. The vineyard section ends with
an explanation of organic wine growing and biodynamic wines (issues that
are often misunderstood!). We try and explain it in a practical, down to
earth way.
The second half talks about the work in the wine cellar: The importance
of sorting (and how you do it), crushing, pressing, fermentation is
looked at in detail, as is the ‘upbringing’ of the wine (élevage) and
the aging, the influence of oak, assemblage (blending), fining and
filtering (should you or should you not?) etc. We look at what various
substances you can add in the winemaking to control and influence the
result. Closures have a chapter of their own (another subject that is
often misunderstood): natural cork, plastic cork, screw caps, etc, as
does ‘special' vinifications: sweet wine and sparkling wines. Finally we
look at defects and problems, e.g. corked wine and reduction, and what
types of wine you should cellar and age.
Everything is illustrated over 300 pages with many, many colour
photographs (you wouldn’t expect anything else from us, would you?).
It will be hot off the presses (not the wine ones) by mid November.
Sounds interesting?
Well, hrrm, it’s published in Swedish (but the pictures are nice). We’d
love to find a publisher for an English or French edition. Any
suggestions?
Apart from that, the travel
season is starting to calm down now. We’ve been to quite a few of
Europe’s wine districts this autumn, and most have been very positive
about the harvest, and some have been positively jubilant. At least for
the quality. Many are suffering from smaller harvests than usual.
But what remains is the European Wine Bloggers conference next week (at
least for some of us – Britt stays in Paris), something that I’m sure
we’ll have reasons to come back to.
In this issue you also get a special report on the 2007 wines from
Bordeaux. We recently tasted most of the Grands Crus Classés plus some
others (the ones that are part of the Union des Grands Crus). In summary
the reds from 2007 are delicious, accessible, with a nice fruit
dominated by blackcurrant and some mint. Not an extraordinary vintage –
instead they’re quite nice to drink already today! But the whites on the
other hand …. are fabulous. Unfortunately, white Bordeaux seems not to
be much appreciated by the consumers. Production has shrunk to only 10%
of the total in Bordeaux. Let’s hope that the superb 2007s can change
that.
Britt & Per
PS: Recommend to your
friends to read the Brief or forward it to them !
More on wine:
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Britt

Per
All
previous issues
of the Brief are here:
Archive |
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News from BKWine |
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Wine Tours
Custom wine
tours
We
also make custom designed wine tours – on-demand tours for you and a group
of friends, for your company (maybe to scout new winegrowers?), for a
special event… We can combine winery visits and wine touring with other
activities: gastronomic workshops, visit to an oyster farm, truffles
hunting, cheese making, and more. We’ve done tours for wine clubs, for
sommelier educations, for corporate events, for wine importers, for wine
course study groups… just to mention a few.
You'll get a tour designed exactly according to your requirements and
tastes, made by one of the most experienced wine people in the business. We
personally visit some 200 wineries and taste thousands of wines every year;
we write on wine for various wine magazines (we had more than 30 articles
published last year); in 2007 we published a ground breaking book on the
wine of the Languedoc and this year we have another one coming. And we have
organised hundreds of wine tours over the years. More info on the BKWine wine tours here!
Wine tours in Finnish More info on the
Finnish wine tours here: Viinimatkoja |
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Recommendations |
| A selection of
what we have tried, tasted or visited recently.
□
Producers
Domaine Grand Guilhem, Fitou
In
the mountainous part of Fitou, in the small village of Cascastel, on the
border to Corbières, that’s where we find Gilles Contrepois (an exiled
Parisian) at Domaine Grand Guilhem. He and his wife completely changed their
lifestyle a few years back when they settled here among the vines and the
aromatic garrigue shrub. They have 12 ha of vineyards in four different
appellations: Fitou, Corbières, Rivesaltes and Muscat de Rivesaltes. The
grow the vines organically and try and emphasise the terroir expression in
the wines. Taste for example his Fitou 2007, fermented with natural yeast,
made from 47% carignan grapes, and you will get a wonderfully garrigue-herbs
wine, fruity, with good acidity and structure. A Fitou when it is as it
should be.
Click here for address and more recommendations.
Domaine Grand Lauze, Ferrals
de Corbières
This
is a 22 ha big estate in Boutenac, one of the best areas in the Corbières.
The vines are old. Some carignans and grenaches are over 100 years old. 80%
of production is AOC and the remainder is Vin de Pays. Xavier Ledogar is the
winemaker. He has a passionate interest in the soil and in his vines. You
feel right away that this will be individualistic wines full of character.
Which indeed they are when you taste them. Together with his younger brother
Xavier, he makes white and red wines with a very distinct Languedoc stamp on
them, as well as having depth and complexity. Taste for instance the La Compagnon 2007, a Corbières made from 50% mourvèdre and the rest a mix of
carignan, syrah and grenache. A very nice wine with flavours of the local
herbs, good fruit and freshness and lots of personality. “I try and make
something special”, says Xavier, “I adapt to what nature gives me”. With
excellent results.
Click here for address and more recommendations.
Read about more recommended
producers on the site:
Favourite Producers
Read more recommendations on
restaurants and wine bars on
my Restaurant and Wine Bar page. |
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News from the Wine World |
Bordeaux 2007
The
Union des Grands Crus (UGC) in Bordeaux recently presented the 2007 vintage
in Paris. the UGC includes not only the 1855 Grands Crus Classés but also
some excellent producers inn Pomerol, Graves, Médoc and Saint Emilion. It
can be quite a chore to taste a large number of young Bordeaux wines but
this time it was quite pleasant. 2007 is a year with soft tanning and many
of the wines are virtually ready to drink already today. The summer was cool
with quite a lot of rain but the vintage was ‘saved’ by a nice autumn and
harvest season. However, you had to be careful with the extraction, or risk
getting too much green and bitter notes in the wine. Most producers choose
to make a wine playing on the fruit. The best have done careful extractions
and have avoided too much new oak. The result is a very good wine,
approachable and with a very nice fruit dominated by blackcurrant notes and
a touch of mint.
2007 is a vintage that restaurateurs will love. Ready to drink young, not
needing long cellaring. This, no doubt, will benefit the consumer too in
offering less expensive wines accessible now. “It’s good to have a vintage
like 2007 every once in a while”, says Caroline Poniatowski at Château
Lafon-Rochet in Saint Estèphe. Gonzague Lurton at Château Durfort-Vivens in
Margaux thinks that they can age for 10 to 12 years: “2007 is not a vintage
to lay down for very long”, he says. A “vin de plaisir” is how Eric d’Aramon
at Château de Figeac describes it, to drink before the 2005s and 2006s:
"What’s important for the 2007s is to keep the fruit and the freshness”, he
says. Tristan Kressmann at Chateau Latour Martillac in Pessac-Léognan sees
it as an ‘in-between’ year: Cabernet sauvignon was successful thanks to good
weather in October but the merlots suffered from the humidity earlier in the
season. That’s why we use two thirds cabernet in the blend which is more
than what we normally have. But it gives us both elegance and fruit”.
Château Lagrange in Saint Julien is another winery that used more cabernet
than normally and in their case it has given the wines a good structure and,
thanks to soft extractions, a fresh fruit. The wine is nice, soft and
agreeable.
Antonio
Flores, chef de culture at Château Malescasse in Haut-Medoc, is quite
satisfied with the result. “But”, he says, “it was difficult to get
sufficient ripening of the grapes. We had to do a lot of work in the
vineyard and a strict sorting of the grapes when they arrived at the chai
before the fermentation”.
Many chateaux choose to use less new oak than habitually in 2007. Frédéric
Le Clerc at Château La Tour de By in northern Médoc used only 10%. “You had
to be careful not to mask the fruit”, he says.
Some other of my favourites: Cos Laboury, Saint Estèphe, with hints of
aniseed, blackcurrants and a round and soft body; Grand Puy Ducasse in
Pauillac, complex with a bit of astringency, needing a few more years of
bottle age; Haut-Batailly and Lynch Moussas, both in Pauillac and both with
lots of finesse and a fabulous fruit.
If 2007 was a non-exceptional year for the reds it was, on the contrary, a
fantastic year for the whites from Pessac-Léognans (the region which was on
tasting). The white Château Latour-Martillac had exceptional balance between
the aromatic side of the sauvignon blanc and sémillon’s “fat”. “We don’t use
more than 1/3 now oak. There should be just a hint of oak”, says Tristan
Kressmann. Some other very good whites I tasted came from La Louvière,
Larrivet-Haut-Brion, Ch La France, Carbonnieux and Pape-Clément (the latter
with quite a lot of new oak though!).
Charity wine auction for South
Africa medical care: October 27
On
October 27, Allison Bonnet and Artcurial organises the third charity auction
whose beneficiary is the South African medical train Phelophepa. There will
be a selection of stunning South African wins on sale at the auction,
including some with links to French producers (Lurton, Angélus, Michel
Rolland, Gosset, Schaal, Moeuix…). The Phelophepa Health Train is, yes, a
train that has been transformed into a medical treatment facility. It
meanders through remote regions of South Africa to give people the
possibility to medical treatment in areas that otherwise has no access to
medicine. The two previous SA charity auctions have enabled 63 000 people to
be treated! (And given Parisians the possibility to enjoy some great South
African wines – all too seldom we have that opportunity!) Details: Hotel
Dassault, 7 Rond Point des Champs Elysées, Paris 8,
www.allisonbonnett.com, +33 (0)6.61.23.80.70
700 naked people in the
vineyard
To
influence the upcoming climate conference inn Copenhagen Greenpeace France
and Spencer Tunick organised a demonstration / installation / work of art in
a vineyard in Burgundy: 700 naked people in the vineyard. The purpose was to
draw attention to the effects that climate change will have on agriculture,
and specifically wine growing, in France. You can now watch the video from
the happening, 700 nude people in the vineyard:
http://www.greenpeace.fr/tunick/ and
www.treehugger.com (But one assumes that at least at that occasion all
participants appreciated the unseasonably warm weather.)
AREV wants to go backwards
AREV (l’Assemblée des Régions Européennes Viticoles
http://www.arev.org/) is some kind of collaboration organisation between
some European wine regions. In their latest press release they underline the
importance of fighting the EU reform that will abolish planting rights
control. Currently (and historically) the European planting rights control
means that to be allowed to plant new vines you have to get planting rights,
which in general is difficult to get. So if you have good demand for your
wines it can be very difficult (if at all possible) to increase production
by planting more vineyards. The EU reform will lead to that this control
system will disappear. The principle will instead be that you can plant more
vines if you want but it will be your responsibility to sell it (in the old
system, if you could not sell it you would get subsidies). This new
principle is something the AREV wants to fight. They also criticise the
“neo-liberal” reforms that Mariann Fischer Boel has introduced in the wine
sector. The AREV hopes that a future EU commissioner will be selected that
has some wine background. Reading behind the lines it seems that the AREV is
hoping for more subsidies and more controls, and less market orientation in
the future. A pity. And in the long run it is hardly something that will
benefit the European wine growers.
Austrian wine exports up
For the first six months 2009 Austrian wine exports were up 10% in volume
and only marginally down in value (-1.8%). Austria needs be cautious in the
longer run though, since the general price level has fallen and an
increasing portion of the exports are in bulk rather than in bottle
(especially to Germany). "For the Austrian wine industry overall, the export
figures - considering the economic climate - are very positive," states
Willi Klinger, general manager of Austrian Wine Marketing Board.
www.austrianwine.com It is indeed much more positive numbers than in
many other places.
Rollan de By in Bordeaux
launches single-variety collection
Domaines
Rollan de By, best known for the Château Rollan de By in the Médoc, has
launched a four bottle case with single variety wines. Each bottle contains
wine from just a single grape variety. The four bottles are made from
cabernet sauvignon, merlot, cabernet franc, and petit verdot (no doubt they
did not have any malbec or carmenère in the vineyards). It gives you the
possibility to taste each variety in its pure state. and you can play the
game “make your own blend (assemblage)”, mixing the wines to see which
proportions you prefer. But it is a rather expensive game. The four bottles
retail for 400€! Can be found at La Cave de Joël Robuchon in Paris. We also
wonder how it works with the AOC on the wines (that according to our info is
Medoc). Normally, a wine should be “typical” to get the right to an
appellation controllée, and single variety wines are extremely unusual
(nonexistent) in Bordeaux. But is it definitely a fun initiative.
Just like hand sewn shoes?
Chateau
Angélus in Saint Emilion, Bordeaux, is not making hand sewn shoes but
something of the sort – haute couture. They destem their grapes by hand.
When you make red wine in nine cases out of ten (or more) you destem the
grape bunches. Using a destemmer, you feed it with grape bunches and out
comes at one end the separated grapes and at the other end the stems. Voilà.
After that the grapes are (usually) crushed and the fermentation begins. At
Chateau Angelus they think this is too brutal a treatment for the grapes so
they recruited some 50 persons (we estimate) to do the destemming by hand,
separating the berries from the stems… Does it make any difference? It is
difficult to believe it does, but we have not made a comparative tasting.
Watch the video here:
www.chateau-angelus.com
Rhone vineyard next location
for American ’reality show’
According to a press release from Vignobles Investissement they have been
tasked by the Film Commission of Luberon Vaucluse to find a suitable winery
location to record a series of reality shows. It is the American producer
PBS that is producing the series. Apparently, the programs have already been
shot, during the 2009 harvest. When can we hope to see the result?
http://thewinemakers.tv/
Chile and
France bestselling wine countries in Denmark
Some
wine statistics: According to the Wine and Spirit Organisation in Denmark,
and
Vinavisen.dk Chile is the top wine supplier to Denmark with a market
share of 17%, followed closely by France with 16%. Italy has increased its
share significantly, as has South Africa. Australia and Great Britain (!)
are the big losers with respectively falls of -5% and -4%. Total imports
shrunk with almost 13% to reach 87 million litres. Numbers are for the first
six months of 2009, compared with 2008. It’s interesting to note
how different this is from neighbouring Sweden's preferences. The full
list:
1. Chile 17.2% (+1.4%)
2. France 16.5% (+1.2%)
3. Italy 14.7% (+2.9%)
4. Spain 11.8% (+1.8%)
5. South Africa 10% (+2.8%)
6. Australia 9.3% (-5.2%)
7. Germany 8.3% (+0.9%)
8. USA 3.3% (+0.1%)
9. Argentina 3.2% (-0.9%)
10. Great Britain 2.8% (-4.6%)
11. Portugal 1.2% (+0.2%)
12. New Zeeland 0.6% (+0.2%)
13. Greece 0.2% (+0.1%)
14. Others 0.9% (-0.2%)
French wine consumption
reaches record low
According to estimations by the French customs (who keep track of it) the
French will drink less wine in the current 12 month period ’08-’09 (“la
campagne 08-09”) than ever before: only 30 million hl, down by 9% since the
previous year. Wines with appellation controllée do better, decreasing with
“only” 7%, whereas all others shrunk by 11%.
www.vitisphere.com
What is the worlds best
classical symphony? The world’s best car? The best pub in London? The
world’s best champagne?
Well,
that would depend on what one is looking for and one’s taste you may think.
But not so for wine perhaps? Many people have some kind of belief that there
is an absolute scale of quality for wine. The magazine Fine Champagne has
decided on what is “the world’s best champagne” in a recent ranking. They
have tasted 1000 champagne and selected the best. The world’s tenth best
champagne is, apparently, Chartogne-Taillet non-vintage.
American wine consumption
continues to grow
The forecast from the US Wine Market: Impact Databank Review and Forecast
2009 Edition shows that wine consumption in the US will continue to increase
in 2009, albeit with only 0.6%. It will then be the 16th consecutive year
that consumption is up. It is nevertheless affected by the recession:
there’s a shift towards lower priced wines and thus towards bigger volume
branded wines. And Americans tend more and more to drink American wines;
imported wines have suffered, partially due to the weak dollar of course.
Read more
www.winespectator.com
Buy a potential vineyard in
Pomerol
Pomerol
is a small appellation in Bordeaux with only 780 ha of vineyards. There is
also a horse racing course. But they only have four races per year and they
have now decided to close it and sell the land – so they are looking for
buyers. The interesting thing about it is that the 13 ha, a substantial plot
in the appellation, could be planted with vines and transformed into a
vineyard (Chateau du Cheval?). If it is possible to do is another question.
For example, the buyers would need to have planting rights (cf the piece on
the AREV in this Brief), which they don’t have. As a vineyard the land would
be worth between 1 and 3 million euros. Per hectare. As a race course, or
agricultural land, much, much less. More info
newbordeaux.blog.co.uk
Revue des Vins de France
(finally) launches a web site
About time. The leading French wine magazine La Revue des Vins de France (RVF)
has launched a web site. They intend to publish their library of tasting
notes (65 0000 wines), wine producer profiles and much more. The RVF
journalists will write blogs on the site and they will have a reader forum.
Some of the information is free but to have full access you have to pay a
subscription. What we don’t like is that even if you subscribe to the
magazine you have to pay for online access. In their launch information they
underline their long history: 80 years of wine journalism (the world’s first
wine magazine?). That’s of course very good, but not having had a web site
until 2009 gives the impression more of living on past glories than in the
present. Hopefully that will change.
www.larvf.com
Difficult times in Bordeaux
– Let’s increase production!
AOC
Bordeaux and Bordeaux Supérieur are one of several regions that have a
difficult time. 2008 was a small harvest and some areas were seriously hit
by hail in 2009. Export and demand in general is down. Prices are falling.
So what is the response from AC Bx & Bx Sup? Increase production. Next year
they will introduce an “individual complementary volume” (Volume
complémentaire Individuel, VCI) which means that the wine producers can
increase their production above the usual limits. In principle to compensate
for unforeseen climate effects (unforeseen? Has it never hailed before?).
Doesn’t it seem odd to counter-act falling prices and lack of demand by
increasing production? That, one would expect, will lead to even lower
prices and more surplus. They also hope that the (understandably) much
contested new designation Bordeaux 1er Cru will help creating demand. (Hands
up all who think that consumers might be mislead into thinking that
“Bordeaux 1er Cru” is similar to/same as “Bordeaux Grand Cru Classé”!) More
info
www.vitisphere.com
Naked Absolut – Absolut
irony
We read in the newsletter WoW News that Absolut Vodka is launching a new
marketing campaign: Naked Absolut: ” In An Absolut World, There Are No
Labels” with e.g. the catch phrase Absolute Anticipation. They have launched
a special bottle on the theme, without any label. WoW quotes Kristina
Hagbard, Global PR Manager: “For the first time we dare meeting the world
completely naked. We are launching a bottle without label and logo, to show
that it is less important what’s on the outside. It’s what’s inside that
count”. It is certainly a laudable initiative to want to promote diversity
and fight prejudices against sexual preferences (which is their aim it
appears). However, can it be more ironic? What would be left of Absolute if
it didn’t have the very distinctive packaging (the special bottle shape
included) and the sophisticated marketing? The label is, after all, just one
aspect of the “outside”. Does anyone really think that Absolut has become
one of the world’s best selling spirits purely because the contents is so
much better?
www.wownews.se
Wokingham Wine Festival
Another charity event: the Wokingham Wine Festival on December 5 and 6. It
is for the benefit of the Multiple Sclerosis Society of the Thames Valley.
Wine lovers can come and taste and buy interesting and unusual wines
supplied by members of the Association of Small Direct Wine Merchants. More
information on
www.wokinghamwinefestival.co.uk
Is this Europe’s revenge for
the American wine louse?
At
the end of the 19th century the vine louse (phylloxera vastatrix) arrived in
Europe from North America. It had lived peacefully in symbiosis with the
American vines but arriving in Europe, with different vines (vitis vinifera),
it killed all vines across the continent over a few decades. A bit over a
century later, today, the European Grapevine Moth (lobesia botrana) has been
discovered in vineyards in California. Larvae from the moth have been
identified recently in Napa Valley, raising concerns that Californian
vineyards will be devastated. The moth eats both the flowers and the fruit
of the vine. It can cause sever damage, e.g. rot in the vineyard. It is as
yet unclear exactly how great a risk there is for a serious attack. More
info
www.pressdemocrat.com (the insect on the photo is not the grapevine
moth)
Laroche sold to Jeanjean
The
well known wine producer Laroche has now been sold to Jeanjean. Michel
Laroche thereby concludes his efforts to sell the company that he has
created. Laroche has vineyards and négociant activities in Chablis (100 ha
of vineyards), in the Languedoc (Mas la Chevalière, 40 ha), Chile (Vino
Punto Alto, 23 ha), and in south Africa (l’Avenir, 75 ha). Michel Laroche
has been very successful in building his business, not least
internationally, but has recently suffered some difficulties. For the latest
accounting year (’08-’09) the turnover reached 27.3 M€, down by 17%, with a
net loss of -1.6 M€. The previous year the loss was -0.6 M€. With this
acquisition Jeanjean takes a substantial step up the quality ladder.
Jeanjean is also a family business, base in the Languedoc region, but more
focused on lower priced wines. The merged business will include 1450 ha of
vines and is estimated to reach a turnover of 200 M€. It will operate under
a new name (neither Jeanjean nor Laroche). Michel Laroche will remain in
charge of the operations in Chablis for two years. According to Decanter the
deal is valued at 52 M€ (24 M€ cash and 28 M€ in assumed debts). It is also
said that Laroche will own 12.7% of the merged business. More info
vitisphere.com and
decanter.com
Organic wine growing up 35%
in Catalonia
According to the latest statistics (up to August) from Catalonia the total
surface area of vineyards farmed organically has increased by 35% over the
first eight months this year. Organic vineyard farming has now reached 3031
ha. This increase, for only eight months, is more than the total increase
for 2008. More info:
vitisphere.com
Are all winemakers wrong
when they macerate grapes to extract ”good” tannins?
Everyone
knows that the tannins in the grape skins are “good”: softer, riper, more
harmonious. The grape pip (seed) tannins are “bad”: more aggressive,
harsher, and more difficult to integrate in the wine. That is, at least,
what all winemakers tend to think. Are they all wrong? At a recent meeting
at the American Society for Enology and Viticulture (ASEV) some participants
argued that yes they are all wrong, and seed tannins are not bad but good.
Seed tannins are, for example, shorter molecules compared to skin tannins,
which is generally considered better. So perhaps the world’s winemakers need
to review the way the work with tannins and the way the macerate and extract
their wines? Read more in
Wines and Vines
Have a news
item you'd like to see here or have a news tip? Send me an email:
winebrief@bkwine.com |
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Book Reviews |
Wine Brands
By Evelyne Resnick
Publisher: Palgrave Macmillan
This
is an interesting book that we certainly recommend to those who are
interested in the wine business and internet marketing. Evelyne Resnick is
French and has a PhD from the Sorbonne. She has also taught at UCLA so has
extensive American experience and is now working as a web marketing
consultant with her company Resmo. The book starts off with a few chapters
that try and map the traditional wine consumer and how younger generations
(Generation X, Millenials etc) are, or may be, changing the scene. It also
includes some very broad brush descriptions of the wine markets in different
continents. Resnick then moves on to the marketing section of the book
talking about how marketing is different in a world where the internet is a
dominant communications media. She then looks at the evolution of web
marketing since “Web 1.0” to Web 2.0 and even spending a few words on social
networking. The final chapter talks about wine and branding. Overall, it is
a book that a business person involved in wine should enjoy reading and we
recommend it as such. However, it is also a book that leaves me confused as
to the aim and ambition of the book, and wanting for more on some of the
subjects that were particularly relevant but too brief to be useful. So
let’s look at some of my concerns: First, the title – the book is not really
much about “wine brands”. It’s more of a broad brush sketch of the world
wine market and wine marketing on the internet history, so why call it Wine
Brands? Another thing is that almost all of the subjects touched on in the
book leave you wanting for more – or wishing they had been excluded to leave
more room for the important stuff. For example, it does not really go much
into detail on how to use the web for marketing wine today, which appears to
be the books main aim. Would it not have been better to spend more space on
that rather than include too-general-to-be-practical market
characterisations of all the world’s wine markets as well as a too brief (as
it is) “history of wine on the internet”? I also get the feeling that the
author has accepted some of the stories from the wineries, some of which are
her consulting clients, too much at face value to sound credible (e.g. is it
really so that Yellow Tail easily could sell their wines at $10 but choose
deliberately to sell them at $6.99?). Perhaps my criticism is due to that I
have a business and marketing management as well as internet background and
from that perspective find it “leaving me still hungry” (as the French would
say). Perhaps not. In any case, the book is worth reading for the ideas it
may spark and for some of the entertaining stories it contains.
Click here for more book reviews on my site. You will also
find links to on-line book shops on that page. |
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Agenda |
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- -
France:
- -
Sweden:
- - UK,
Belgium, Switzerland, Spain, Denmark,...:
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30/10-1/11, Lisbon: European
Wine Bloggers' Conference,
winebloggersconference.org/europe/ |
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27-28/11, Zagreb: ”The Fourth
International Zagreb Festival of Wine & Culinary Art”,
http://www.vino.com.hr/ |
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12-13/2, Zagreb: ”Zagreb
Wine Gourmet Festival”,
zagrebwinegourmet.com |
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12-13/3, Copenhagen: Viniditalia,
www.viniditalia.dk (NEW) |
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25-27/5 2010, Hong Kong:
VinExpo Asia-Pacific,
www.vinexpo.com |
Wine auction
agendas:
Something we've missed? Send us suggestions for events to be added here:
winebrief@bkwine.com |
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Copyright
©
Britt Karlsson, BKWine
www.bkwine.com
info@bkwine.com
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